Unacast Covid19 Recovery Tool

Introducing the Unacast
Neighborhood Insights

Our newest tool now boasts new features such as top locations and useful traffic trends for your neighborhoods!
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What is
Location
Data?

The use of location data in business is relatively new. So naturally, there are many questions about it, including how it’s used, who uses it, and why it’s important. We’ll start with the most basic of them all...
What is location data?

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what is location data

Location data helps businesses, governments, and other organizations plan initiatives more strategically and make better decisions for growth.

The use of location data in business is on the rise. Entities that latch onto this trend will quickly gain a competitive edge. Don't be left in the dust!

Key Benefits of Location Data:

  • Identify areas with depleting populations
  • Find the best new sites for business growth
  • Form strategy and policy based on hard data
  • Predict future human movement patterns

What is Location Data?

It starts as raw location data. We process and analyze it to generate privacy-friendly insights and actionable takeaways for a range of users and use cases.

For example, during a global pandemic, monitoring people’s location and movement patterns is essential for effective public health measures and economic recovery planning.

How can Location Data be Privacy-Friendly?

An individual's location data can be extracted from their mobile devices by many of the apps they use daily. We understand that the privacy of personal data is incredibly influential on consumers’ purchasing decisions.

Unacast passionately believes every consumer deserves the right to maintain control over how their data is captured, stored, and used. That’s what we consider privacy-friendly data—information obtained with explicit consent from its owner.

Just as experts predicted, consumers will always favor privacy-friendly companies with transparent data privacy policies.

How Does Unacast Ensure the Privacy of My Data?

We gather data from millions of smartphones across the United States and beyond. We never collect or store any personal data without your explicit, opt-in consent. This ensures the confidentiality of your identity and personal information at all times.

Why is Location Data Important?

Location analysis pinpoints people’s location. It also sheds light on behavioral changes and neighborhood demographics. Combined with data from real estate, the retail sector, healthcare, and other industries, location insights drive reliable, informed decisions.

How Does Unacast Use Location Data?

We aggregate mobility data up to the census tract level for the most accurate data possible. This helps to produce actionable insights that drive smarter decisions for a range of governmental, corporate, and private organizations.

Location intelligence also helps a business understand migration patterns within specific neighborhoods, across state lines, and in the country as a whole.

Changes in Migration Patterns

To measure and gain visibility into human migration, we flag indicators in the U.S. census tracts that reveal residential neighborhoods. By monitoring these signals from a historical perspective, we uncover long-term population shifts.

Unacast is a data visualization tool that will drill down into granular, location-based information. This helps to determine immigration and migration levels for any given location.

Measuring Net Average Income

We use data from the American Community Service (ACS) survey that is narrowed to the same census tract level we use for locational data. We then pair total traffic in a given neighborhood with the average net median income for the area. This allows us to measure the economic impacts of shifting human migration and mobility patterns.

Economic Impacts

Reduced incoming migration negatively impacts foot traffic. The more densely populated or heavily trafficked an area is, the more noticeable the reduction. Reduced foot traffic limits opportunities for retailers and restaurateurs, leading to store closures and increased unemployment rates.

For example, reduced mobility poses a challenge for CRE investors and operators because it lowers current and forecasted lease rates. With fewer people in a given area, the need for infrastructure drops.

Fortunately, you can use location data for risk assessment, reducing the magnitude of that challenge.

Increased incoming migration boosts foot traffic. Since COVID-19 began, populations and foot traffic ratios in smaller cities and towns are rising. This is most likely due to a perception of safety in less densely populated areas.

This inflow is often comprised of former urbanites who relocate or temporarily resettle outside urban centers.

Learn more about shifting urban vs. rural populations in our recent monthly neighborhood resilience report.

What can location data do for your business?

Schedule a meeting with the Unacast team: Jonathan Torre, Tesh Patel, Paige Hollier, John Ryan, and Teddy Dulchinos. Not ready to meet with us? Send us an email instead.

Illustration of Jon Torre
Jonathan Torre
Illustration of Tesh Patel
Tesh Patel
Paige Hollier
Illustration of John Ryan
John Ryan