On the surface, US Covid-19 migration trends and the associated narrative are clear: people are leaving big cities, billions are being redistributed, brands and investors are struggling to sort it all out . . . These stories repeat themselves in both the data and the media, and they’re true, on a broad scale. But then there’s the funky stuff.
You will learn each car dealer’s census tract traffic patterns for October 1 2020 into March 2021. You will get precise venue foot traffic measurements by auto dealer location and brand, including activity trendlines. Finally, you will see where people are coming from to visit these dealerships, how far they are travelling, how long they are staying there, and the competitive car dealership brands they are visiting.
Finding absolute visitation numbers for venues requires a lot of resources. In this article, we compare Unacast venue data against a third-party ground truth to show you how well the algorithms work. We look at ground truth data for a variety of venues from stadiums to students and manufacturing.