Blog: Location Data Insights — Unacast

BLOG

Touchdown in Atlanta: Human Mobility During The Big Game

February 21, 2019

Data Insights: Understanding Traffic, Trade Area and Site Selection

December 17, 2018

Location Data 101: The Basics of Location Data

December 19, 2018

Location Data 101: Get Your Copy of the Location Data Buyer's Guide

November 24, 2018

Amazon in the Big Apple: What Location Data Can Tell Us

November 19, 2018

Marketers Need to Know the Truth About GPS

September 28, 2018

We Go Together Like Makeup and...Coffee?

August 17, 2018

Navigating Location Data’s Ethical Minefield

How You May Be Wasting Your Location Dollars

What It Means to Think Outside the (Black) Box of Location Data

Data Sources: What's the Difference and Why Should it Matter?

Location Intelligence in the Automotive Industry - The Q4 2017 Prox.Report

February 28, 2018

How Can Big Game Location Data Translate to Better Business?

February 21, 2018

How Location Data Will Create the Cities of the Future

February 8, 2018

It's Time for Brands to Demand Transparency

February 1, 2018

Location Intelligence in the Financial Industry - The Q3 2017 Prox.Report

November 17, 2017

Why Location Is the Next CRM

November 7, 2017

Why location data should matter to all consumer brands

October 27, 2017

The Big Leagues: Transparency Reaches Location

October 16, 2017

How Brands Can And Should Be Using Proximity Data

September 25, 2017

Asset Tracking: Beyond Retail - The Q2 2017 Prox.Report

August 11, 2017

Data Sources Pros and Cons: How do SDK, Bid Stream & Beacon Compare?

For the Auto Industry, Location is key

How advertising technology companies conquer the world beyond advertising

The Future of Beacons Isn’t Just Retail

If data is the new oil, physical retail needs to build oil platforms - fast

Snapchat is going places: Bets big on location data

Context, Context, Context

Is Amazon the Napster of Retail?

Proximity Marketing in Retail - How does it work in practice?

Proximity Marketing in the Retail Industry

10 things I learned in my first year selling data at Unacast

Smart Cities - The Q4 Proximity.Directory Report

February 9, 2017

Proximity to 2017: Predictions

December 30, 2016

The biggest thing at Slush was this tiny map

December 11, 2016

Introduction to Programmatic Advertising & Unacast

November 21, 2016

Offline is No Longer Off Limits

January 22, 2015

Solving the Concern of Privacy and Security

August 17, 2015

The Ad Blocking Wake-Up Call

September 22, 2015

BeaconValley

November 2, 2015

Do You Use Relevant Data to Create the Right Message?

November 22, 2015

The Power of Beacon Networks

February 21, 2016

How to Monetize Your Beacon Deployments

February 28, 2016

Individual Targeting - Brands and Advertising Techs Are Misaligned

Eddystone or iBeacon: Which Beacon Protocol suits your Proximity Marketing Campaign?

Shhh! This is Our Plan. Tell Everyone.

Marketing can be sooo boring! What else can you do with beacons?

All Eyes on Location Data - Recap From Cannes Lions

Unacast Writes About Beacon Networks in the Definitive Book on Proximity

The Red vs Blue Ocean Proximity Strategy

September 20, 2016

Beacons & Privacy - You Can’t Afford to Miss This

September 9, 2016

Did Apple sort of announce iBeacon 2.0 by removing the headphone jack from iPhone 7?

September 27, 2016

Why Bluetooth Will Not Be an Obstacle for Beacon Adoption

October 14, 2016

Granularity vs Scale – Our Problem, the Industry’s Problem

October 4, 2016