We all know that Google indexes the web. Online activity is easily searchable, trackable and analyzable. There is an overload of data on how people spend their time online, from where consumers like to shop to what type of music they enjoy listening to. But while we currently spend about 20% of our lives on the internet, we spend 100% of our time in the real world. And what do we know about how people live their lives in the real world? The answer is, not much. Introducing The Real World Graph.