Hexagon icon

The latest from Unacast Blog

Technology and Products

Introducing: The Real World Graph

We all know that Google indexes the web. Online activity is easily searchable, trackable and analyzable. There is an overload of data on how people spend their time online, from where consumers like to shop to what type of music they enjoy listening to. But while we currently spend about 20% of our lives on the internet, we spend 100% of our time in the real world. And what do we know about how people live their lives in the real world? The answer is, not much. Introducing The Real World Graph. 

Our Blog

All Posts

Unacast Wins Award for Most Innovative Use of Geospatial Technology

Unacast has won the 2019 Street Fight Innovator Award for Most Innovative Use of Geospatial Technology for Turbine, a disruptive Platform as a Service utilizing anonymized location data to better our collective cities and societies and make a more sustainable tomorrow.

Unacast launches new Platform as a Service product called Turbine - and signs Northern European telco Telia as the first customer

We have been waiting for this for almost a full year, and are today really proud and excited to announce that we are adding a powerful PaaS (Platform as a Service) feature to our existing DaaS product line. Meet Turbine!

The Feed that Feeds Back

Senior Director of Client Success Cindy Angulo dives into how CS and Product work together to create a constant feedback loop.

Ready, Set, Github Action!

In late 2018 Github released a new feature called "Actions" in response to Github Events. Senior Software Engineer Ole Christian Langfjæran explains how we at Unacast have started using it for our deployments, and why we find it particularly interesting.

The Evolution of a Product: How A Product Goes From Idea To Reality

We all have ideas, but they aren’t always good, and rarely do they become reality. So how exactly are products created? Product Manager Kaylin Zeuske is the expert, and she's here to lay out just how an idea goes from thought to reality.

Cities Are Becoming Products With The Help Of Location Data

The cities of tomorrow will increasingly have to exist in a constant state of change to suit changing needs from their residents, as well as from the planet itself (cities need to become greener). Cities are also increasingly fighting for the attention of their current and future residents in competition with other cities. In short, cities are becoming products.‍

Diving Deeper: A Look at New Breakthroughs in Unacast Products and Features

After a busy Q3, we're excited to bring new products and features to the market, offering a remarkable increase in volume and transparency while maintaining the highest possible quality.

How Do You Architect For Growth?

When it comes to architecting for growth, it’s all about going one step at a time. VP of Engineering Andreas Heim shares the adventures, misadventures and learnings of creating systems for growth at a startup.

A Three Step Approach for Building Data Science Pipelines

One of the most common pains in Data Science is transitioning pipelines from prototypes to the production environment. Unacast Data Scientist Stefan Mandaric explains one experimental approach for easing this pain.

Auto refreshing your Firebase app using Pub/Sub and Cloud Functions

How do you make a Firebase app automatically refresh, in order to reflect a state that is handled by another service in your Microservices stack? Specialized Software Engineer, Torbjørn Vatn, presents one solution.

302,050 cows in low earth orbit - and other ways to quantify data

How do you use location data to place 302,050 cows in low earth orbit? VP of Engineering, Andreas Heim, explains.

Building Cost-Effective Data Pipelines on GCP

Building a proper pipeline that scales well, concerning performance and cost, with regards to data volume, might sound easy, but when you start to push terabytes of data through the pipes, it begins to get complicated and can be costly. Our Senior Director of Software Engineering Tomas Jansson explains.

How Transparency Translates into Products

We've been talking a lot about transparency lately, but what does that mean for our products? VP of Product Tom Navin is here to answer that question.

Oh, Snap: Why Wall Street's Wild Card Needs to Focus on Data

It's impossible for Snap to escape comparisons to Google and Facebook. But there's a fundamental problem. Google and Facebook are data companies. Snap is simply ... not. And it needs to change its stripes.

One Year with BigQuery

After one year of using BigQuery, it's time to dive deeper into the pros and cons of using this powerful - but not perfect - tool.

High Performance Read API on Kubernetes using Redis

This post is best read with some prior knowledge to Kubernetes. You should be familiar with concepts like pods, services, secrets and deployments. Also, I'm assuming you've been working with kubectl before. Enjoy!