The latest from Unacast Blog

Unacast Predicts: The State of Location Analytics in 2020

2019 was a year of growth and evolution for the universe of location analytics, and there is no slow down in sight. As we look forward to 2020, these are the five biggest impacts we predict location analytics will have in 2020.

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How Much Does Black Friday Matter?

With Thanksgiving happening late in 2019, consumers have six fewer pre-Christmas shopping days than they did in 2018. Unacast is currently investigating the effects of the shortened season on retail visits. What follows is a preview of some of our early insights, with the full study to be released early 2020.

The WeWork Effect

WeWork is dominating the news with the announcement of its financial troubles and large-scale layoffs. With WeWork’s contraction, what would the effect on the surrounding neighborhoods in New York City be?

Data Predicts Your Trip To Miami

In 2018 Miami International Airport saw over 45 million visitors, and with more international carriers set to have entries into the Miami market in 2019, that number is sure to rise. But with so many visitors flowing in and out of the airport, we began to wonder how those visitors spent their time in Miami and how their presence affected local business. So we decided to take a look at our Real World Graph to see who from the United States travels to Miami and where they eat, sleep, and play. Come take the journey with us!

3 Neighborhoods In Miami

If you’ve ever been to Miami, you know its neighborhoods are incredibly diverse and distinct. On a recent trip to Miami for a conference, we began wondering: how can we compare visits to three of Miami’s neighborhoods to understand the residential, commercial, and tourist complexion of each one. To do this we used our Neighborhood Data Package as part of The Real World Graph, an interconnected system of data sets that describes human mobility in the physical world. This is what we found.

ICSC Research Connections: 5 Key Takeaways

Last week CEO Thomas Walle, VP of Sales, Adam Slackman and Sr. Sales Director, Jon Torre, attended ICSC's Research Connections Conference in Miami. Following 2 days of in-depth discussions, these are their key take-aways about Retail Real Estate and mobile location data, geospatial analysis, and site selection.

Apprivacy - How GDPR helped the app publishing ecosystem

GDPR is notoriously vague, and difficult to understand...but is it really a blessing in disguise? Co-founder and COO Kjartan Slette shares his take on how app publishers can act on GDPR to use it as a catalyst for innovation.

Cities Are Becoming Products With The Help Of Location Data

The cities of tomorrow will increasingly have to exist in a constant state of change to suit changing needs from their residents, as well as from the planet itself (cities need to become greener). Cities are also increasingly fighting for the attention of their current and future residents in competition with other cities. In short, cities are becoming products.‍

Trust through Transparency - The Opening Keynote at Real World Talks 2018

Did you miss Real World Talks 2018? Catch Thomas Walle's opening keynote, presenting why we at Unacast believe that "Trust Through Transparency" is essential in data.

Marketers Need to Know the Truth About GPS

GPS can offer a lot of value to marketers - but only if they're willing to look under the hood to understand what it can (and can't) do.

Navigating Location Data’s Ethical Minefield

The question of ethics has a place in location data. CEO Thomas Walle discusses how to navigate it.

How You May Be Wasting Your Location Dollars

The location industry typically charges you multiple times for the same exact data, and they know they are wrong most of the time. At Unacast, we only sell you data one time - and we provide attributes about that data point so you can use it in the best way possible for your business. VP of Product, Tom Navin, explains.

New eMarketer Report Dives into How Location Tracking is Improving Online-to-Offline Capabilities

The new O2O Measurement and Marketing report from eMarketer covers how location tracking, identity graphs and in-store metrics are improving online-to-offline capabilities in our mobile-saturated world.

An Open Letter: Transparency, Privacy and Individual Rights

As questions surrounding data transparency, privacy and compliance become increasingly prevalent, I want to take the time to address these topics and make the values and business practices of Unacast clear.

How Location Data Will Create the Cities of the Future

The cities of the future might not look like The Jetsons, but they will take the idea of "smart" to a new level.

It's Time for Brands to Demand Transparency

In evolving industries, it's not uncommon to see companies claiming to offer the best product or most accurate information as a way of carving out market share. The location data space is no different - but brands want more than just information.

Oh, Snap: Why Wall Street's Wild Card Needs to Focus on Data

It's impossible for Snap to escape comparisons to Google and Facebook. But there's a fundamental problem. Google and Facebook are data companies. Snap is simply ... not. And it needs to change its stripes.