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The latest from Unacast Blog

A Beginner’s Guide to Points of Interest

A Point of Interest (POI) is a location that lots of people visit either routinely, seasonally, or based on certain events. A location can register as a POI in many different ways. The simplest way is to attract a lot of attention.

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CREs: Are you focusing on the wrong Opportunity Zones?

You are an analyst who recently joined a Real Estate Investment Firm and was tasked to evaluate whether opportunity zones in Miami were a good investment. You need always updated and reliable info -- but what is out there that can help you succeed?

Nike or Adidas: Which brand leads recovery efforts?

Consumer visitation to clothing retailers took a surprise jump heading into June as more U.S. states began reopening for business.

How I Use Location Data as a CRE Investor

Stefan talks about how he and Midwood use location data to explore CRE investment and development opportunities to gain an advantage over the competition.

Black Friday 2020: Light Foot Traffic Projected

Foot traffic data predicts a drop in Black Friday 2020 sales. However, luxury retailers may prove to be an exception. Learn more...

Understanding Human Migration Using Location Data

The only reliable way to understand human migration and movement trends is through location data. Learn how Unacast is moving the needle forward.

Understanding Emerging Areas

With increased migration across the US, real estate and other professionals need insight into shifting population density. Emerging areas provides that.

Location Data for Commercial Lease Risk Assessment

Risk assessment in commercial leasing can be a challenge. A global health crisis amplifies that challenge, but human location data can help. Learn more.

Memorial vs. Labor Day in NY: Long Weekend Effect

How does New York compare to Texas and California on flattening the COVID-19 infection rate and rolling out a recovery plan?

Texas bar owners’ stand on COVID-19 may be their last

With 10,000 new cases daily, bar owners in Texas’ COVID-19 hot-spots are vowing to defy the Governor’s latest closure order. The data says that is a bad idea.

California COVID-19 Risk High Due to Lax Restrictions

Easing government restrictions in California has hampered COVID-19 recovery in California. Things could get worse by Labor Day.

NYC Workplace Recovery: Categories & Brands

A detailed dive into the categories and brands that are heading towards recovery, with a focus on Starbucks's current brand snapshot.

NYC Workplace Recovery: 2 Weeks into Phase Three

Workers from high-risk infection areas labor in open neighborhoods, while Manhattan residents up their recreational visits and downtown office buildings sit empty.

Travel & Hospitality Insights - June 2020

We’re here for a short time, not a good time: Motels like Microtel are battling-back, while upscale hotels like Hilton lag behind.

[NEW] Neighborhood Insights: Retail and Real Estate

Unacast's Neighborhood Insights can zoom into any area in the US, down to the census block group level, and illustrate the area’s vitality via simplified metrics.

Restaurant Industry Recovery Insights - June 2020

Among the first to issue shutdown orders and start reopening, South Carolina and Tennessee are leaders in restaurant visitation recovery.

Beachgoers Double from 2019 Levels in AL and LO

Alabama, where COVID-19 infection rates are aggressively climbing, saw twice as much each traffic this Memorial Day. The same was the case in Louisiana.