Eric began his career in the agency world of TV advertising until moving over to the Client Success team at Unacast. When Eric isn't watching soccer or playing golf, he's traveling the world in search for the next best meal and adding to his never-ending list of recipes.
Hedge funds identified the value of location data a few years ago. Until then, they would send someone to a big box retailer to count the number of visitors coming in and out, or count the number of cars parked, and make predictions based on this information. Location data now does the same automatically, with more sophistication, on a larger scale, and in real time.
Unacast, the top location data company, is now available to Bloomberg Data License clients through Bloomberg Enterprise Access Point’s alternative data catalog. Unacast’s data will allow quants at hedge funds, insurance firms and other financial institutions to explore foot traffic, migration patterns and emerging markets.