Born and raised in Bohemia, Jan has now lived all over the world. After getting his PhD in Trondheim, he lived and worked in Seattle, Melbourne and Singapore. Unacast was a natural choice for him, given his life-long passion for cartography and academic interest in the influence of spatial context on human behavior. In his spare time, he enjoys travelling and when he does, he makes sure his wife, his camera and his bike(s) are along for the journey.
Measuring the number of people visiting certain venue, a set of venues, or a brand, is probably the most common way of using human mobility data. It is a perfectly valid use-case as long as there is a list of existing venues and one wants to know how they perform. But what if a venue does not exist, yet we still want to know which regions hold the potential for opening one?