Jon is a Connecticut native who started his sales career in financial services. His latest role before coming to Unacast was at Metric Collective, where he spearheaded their outbound sales effort. In his free time, he enjoys playing tennis, binge watching Law and Order and hanging out with his wife and dog, George. Despite his last name, he is a diehard Mets fan!
Anecdotally, it makes sense that foot traffic is an indicator of consumption -- where there are people coming in the door, transactions are being conducted. This makes mobility data valuable in a variety of industries, retail especially, and no time of the year produces the same level of retail foot traffic data in the US as the holiday shopping season.
You will learn each car dealer’s census tract traffic patterns for October 1 2020 into March 2021. You will get precise venue foot traffic measurements by auto dealer location and brand, including activity trendlines. Finally, you will see where people are coming from to visit these dealerships, how far they are travelling, how long they are staying there, and the competitive car dealership brands they are visiting.