If you’ve ever been to Miami, you know its neighborhoods are incredibly diverse and distinct. On a recent trip to Miami for a conference, we began wondering: how can we compare visits to three of Miami’s neighborhoods to understand the residential, commercial, and tourist complexion of each one. To do this we used our Neighborhood Data Package as part of The Real World Graph, an interconnected system of data sets that describes human mobility in the physical world. This is what we found.
We surveyed a variety of online neighborhood guides on the most interesting places in Miami. South Beach, Wynwood, and Little Havana were consistently cited due to their distinct neighborhood cultures, activities, and character.
This study looks into each neighborhood’s demographic makeup and human mobility to validate subjective visitor experiences.
Overall Little Havana is the neighborhood with the highest percentage of residents, 35%. Additionally, we also observed decreased travel to other places on weekends. This trend line is a near-inverse of the South Beach and Wynwood neighborhoods, reflecting how the difference in the resident/tourist mix influences weekly neighborhood movement.
Overall Wynwood is the neighborhood with the highest percentage of workers, at 12%.
Since all three neighborhoods seem to have a relatively even population of workers on weekends, our data suggests that Wynwood has a higher concentration of conventional Monday-Friday jobs than the other two.
Overall South Beach is the neighborhood with the highest percentage of tourists, at 35%.
While South Beach and Wynwood tourist activity share the same general peaks, by comparison, Little Havana only shares one tourist peak with the other two.
This suggests a high crossover between South Beach and Wynwood tourist activity, while Little Havana tourists behave 5% fairly independently.
Understanding The Neighborhoods
When we took a look at all of these insights we were able to conclude that the Most Residential of the three neighborhoods we explored in Miami is Little Havana, with Wynwood winning Most Commercial, and South Beach winning at Most Touristy.
If you are a resident of Miami or you are familiar with the city, then these findings might not come as a surprise to you - and we see that as a great thing. These insights were derived not by being familiar with the city, but by looking at our human mobility visitation data. The data’s reflection of what we know to be real-life demographics is a strong validator that what we at Unacast see in our data is what we know to be true in the real world.
About the Real World Graph®
The Real World Graph is an interconnected system of data sets that understands human mobility in the physical world using a combination of map data, location data, and strategic insights. The Real World Graph leverages a quality data set with the highest privacy standards and power multiple real estate developers, retailers, city planners and many other companies to build better products and make better decisions.