Data Predicts Your Trip To Miami

Data Predicts Your Trip To Miami

In 2018 Miami International Airport saw over 45 million visitors, and with more international carriers set to have entries into the Miami market in 2019, that number is sure to rise. But with so many visitors flowing in and out of the airport, we began to wonder how those visitors spent their time in Miami and how their presence affected local business. So we decided to take a look at our Real World Graph to see who from the United States travels to Miami and where they eat, sleep, and play. Come take the journey with us!

Welcome to Miami! 

According to our human mobility insights on the city, its neighborhoods, and its venues, this is the journey you’re most likely to take... 

You arrive at Miami International Airport from New York or Texas. Besides other cities in Florida, visitors to Miami are most likely to live in New York, Texas, California, Georgia, and North Carolina.

Our findings suggest that the more populous and/or nearby a state is, the more likely its residents are to visit Miami. 

You land on a Friday afternoon. 

Our heat map of the Miami airport pinpoints which days of the week, and which hours of the day, are busiest with passenger traffic. 

First thing after landing, you get something to eat.

Visitors are most likely to seek out a restaurant as the first place they go after the airport. Moreover, our data suggests that many passengers stick with national brands with which they are familiar.

And then you rent a car or head to your hotel

Upon departing the restaurant, 25% of those visitors are most likely to either visit a rental car establishment or head straight to their hotel via other means of transportation. 

You stay at a Hilton or a Sheraton

Similar to the restaurants, our data suggests that many visitors to Miami seek out familiar national brands as their accommodations. 

You don’t wander too far from the airport. 

Most visitors tend to stay within 10km of Miami International Airport. 

You go Downtown for restaurants and bars. 

And when you do venture beyond, you check out the South Beach neighborhood. 

Those who do venture beyond tend to visit South Beach, with a smaller number of tourists visiting Wynwood. In comparison, relatively few tourists visit the Little Havana neighborhood. 

Journeys In Miami

Unacast human mobility insights and analytics looks at historical benchmarks to predict when and where visitors surge, resulting in patterns that describe typical journeys. 

In the case of Miami, these insights could drive several potential uses including:

  • Guiding the tourism board for targeted campaigns in fertile markets
  • Helping to increase the value of restaurant advertising within the airport
  • Optimizing the availability of taxis and other transit options
  • Creating mutually beneficial partnerships between hotels and local destinations
  • Identifying new locations for hotels or restaurants
  • And many more!

About the Real World Graph®

The Real World Graph is an interconnected system of data sets that understands human mobility in the physical world using a combination of map data, location data, and strategic insights. The Real World Graph leverages a quality data set with the highest privacy standards and power multiple real estate developers, retailers, city planners and many other companies to build better products and make better decisions.

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