Advertisers Are Lining Up For Your Data!

March 31, 2016
Birte Steen
VP Strategic Partnerships & Business Development

The PROX network is approaching 50 proximity solution providers (PSPs) with a total of 1,4 million operational beacons deployed across the world and all verticals. By the end of 2016, there will be 100 partners and double the number of beacons, if not triple. Together, as a network, our partners represent the world’s largest aggregator of offline consumer behavioral data gathered from beacons and proximity sensors.

The network effect has started to kick in, and agencies, retailers, brands, media platforms and Proximity Solution Providers (PSPs) contact us directly to add retargeting through Unacast to their campaigns. This has resulted in an impressive line-up of retargeting campaigns being planned for Q2 and Q3.

Here is how Unacast can help these different players realize the potential of proximity data:

Agencies

The demand to create solutions that leverage data to create relevant communication later is becoming increasingly critical to the success of marketing campaigns and agencies are expected to be ahead of the game. Agencies are in effect becoming system integrators to some degree as brands are increasingly relying on their agency partner to bring them along on new trends and provide expertise, education, and training.

This is what Unacast can do for you:

  • Remove the barrier to entry of using proximity tech, as we have already solved the issue of scale and complexity.
  • Enable hyper-targeted communication and high conversions for your clients based on in-store behaviour.
  • Buy advertising campaigns in the same manner you always do, but now with proximity data supporting your segmentation and (re)targeting
  • Educate you on what you need to know about proximity and retargeting
  • Match you with the right technology partners
  • Access to global media platforms
  • Assist/support you in client meetings and project manage the process in order to make it happen
  • Report the effect of digital advertising by accurately measuring the amount of people revisiting the physical location after seeing a particular ad.

Retailers/app owners

Regarding either gathering data about customer’s behavior in a store and/or providing relevant communication based on that, there is no better and more efficient solution than proximity.

As a retailer/app owner you have two retargeting opportunities through Unacast:

  1. uRetarget: Retarget your own customers online to encourage them to return to your store.
  2. uMonetize: Monetize your proximity data by letting advertisers/brands communicate relevant and high converting offers to your customers.

This is what Unacast can do for you:

  • Set you in contact with a proximity partner that can deploy the beacon infrastructure and platform.
  • If you already use beacons; ask your proximity provider to integrate with Unacast in order to utilize our products. Unacast does all the heavy lifting.
  • Provide you with advertisers to enable monetization of your proximity data.
  • Segment your location data for more precise communication.
  • Direct integration with global media platforms ensuring that your communication will reach your audience.
  • Provide one powerful marketplace for you to monetize your beacon data.
  • Report the effect of digital advertising by accurately measuring the amount of people revisiting the physical location after seeing a particular ad.

Brands/Advertisers

As beacon data has been difficult to scale for advertising due to the fragmentation of the beacon and proximity industries, the PROX network is of enormous value to the world’s biggest advertisers and publishers. Unacast provides access to proximity data at scale segmented across geographies, verticals, and demographics.

This is what Unacast can do for you:

  • Enable you to buy advertising campaigns like you are used to, but now with proximity data supporting your segmentation and retargeting leading to higher relevance and smarter ad spend
  • If you use beacons, ask your proximity provider to integrate with Unacast to enable uRetarget or uMonetize (explained above) and develop custom audiences for campaign targeting
  • Advertisers to enable monetization of your data
  • Provide one powerful marketplace for you to monetize your beacon data
  • Report the effect of digital advertising by accurately measuring the amount of people revisiting the physical location after seeing a particular ad.

Media platforms

Until now the advertising world has relied heavily on GPS data which is highly inaccurate, lacking context and terrible for indoor locations. Proximity data from for example beacons are far more accurate. The challenge is that the data is collected by +350 PSPs in +350 different ways, and media platforms cannot make use of it in a scalable way.

This is what Unacast can do for you:

  • Unacast aggregates and harmonizes the data into one unified industry taxonomy
  • Sell advertising campaigns based on segmented proximity data
  • Reach scale through our growing network of proximity partners

Proximity Solution Providers

By integrating with Unacast you can focus on your core business of enabling the best possible in-store experience, and add retargeting and monetization of your proximity data to your value proposition.

This is what Unacast can do for you:

  • Differentiate yourself from other PSPs by adding Unacast’s product portfolio and additional revenue streams to your value proposition.
  • Get incoming leads by Unacast recommending you to retailers and brands that contact us directly.
  • Access to Unacast’s media platforms enabling the best possible reach for retargeting campaigns.
  • Support in identifying clients and ideas for retargeting campaigns
  • Support in presenting/explaining and driving the retargeting campaigns to your clients

Be part of future Unacast products, capitalizing on the size and strength of the network, to make sure you are one of the proximity industry leaders also in the future.

Our mission is to reduce friction by doing all the heavy lifting in connecting offline to online and supply to demand, so that you can do what you do best – create compelling end user products and end user communication.

So, whether you are an agency, retailer, app owner, brand, advertiser, media platform or PSP, there is really no reason not to connect with Unacast already today and start using proximity data for online campaigns. Don’t hesitate because you lack knowledge. We will educate and train you to become experts.