Brands Achieving Impressive Results With Beacons - Q1 Proxbook Report

April 21, 2016
Romet Kallas
Account Executive
We are glad to celebrate our 300th member in Proxbook by launching the Q1 retail themed proximity marketing report.

Business Insider predicts that beacons will go mainstream in 2016. However, it has been challenging for global marketers and advertisers to allocate a budget for proximity technology, because there has been little shared information of the potential outcome. Q1 Proxbook Report is featuring exclusive case studies from around the globe, so that brands, retailers, and marketers can get inspired from early adopters and finally see actual results.

More in the full report: Download for free

"Why is retail one of the biggest drivers of beacon deployments? It’s all about the numbers." says industry thought leader, Stephen Statler. "We expect over a million beacons to be purchased for deployment in US retail stores in 2016". According to Stephen, the top 50 retailers in the US control 3,644,000,000 square feet of floor space and a complete coverage would take 3,644,000 beacons; one beacon per thousand square feet.

Does this mean that soon every shop will start to bombard customers with annoying push notifications? No, it does not. In fact, one of the findings of the Q1 Report was that Proximity Solution Providers are continuing to diversify their product offerings beyond push communication and coupons. Instead, more and more companies start to recognize the value of analytics and proximity data for a more personalized communication. This is supported by the facts that majority of the investments go into refining the granularity of data, use cases are starting to be more customer centric and proximity products are increasingly data driven.

Download the report to learn how:

  • Elle generated an estimated 439,950$ with beacons and geofencing
  • Heineken generated an estimated 320,000$ with beacons and image recognition
  • Woolworths enhanced customer experience with beacons and geofencing
  • House of Blue Jeans increased average time per customer spent in store with beacons, RFID and a smart screen
  • Prominent New York retailers increased footfall into brick & mortar stores with beacons and geofencing
  • London luxury fashion retailers increased purchase frequency with beacons and geofencing
  • An Irish department store increased customer engagement rate with beacons and geofencing
  • A shopping mall in the UK wanted to better understand their customers with the help of beacons
  • Shopkick drove 1.17 million visitors to partner retail locations on Black Friday
More in the full report: Download for free

Other highlights from the Q1 Proxbook Report:

  • 293 (+20% since Q4) Proximity Solution Providers from 45 different countries have signed up to Proxbook in Q4. 49 new members have joined Proxbook since Q4
  • There are over 100 use cases of proximity campaigns in Proxbook as of Q1
  • 6,201,000 proximity sensors deployed globally as of Q1 2016
  • 4,988,500 beacons deployed as of Q1 2016, a number that is on track with ABI Research’s 2015 forecast of 8 million beacons by the end of 2016 and 400 million beacons deployed by 2020
  • 45% of the industry already supporting the most recent Eddystone beacon format from Google, which liberates proximity interactions from the app by triggering URL’s directly
  • Proximity companies are continuing to diversify their product offerings by looking beyond push-notifications and coupons and recognizing the added value of analytics
  • Companies are starting to see the value of proximity data in online advertising and ad brokering
  • Beacon networks continue to grow
  • One million beacons to be purchased for deployment in US retail stores alone in 2016
  • Top proximity investments are both in hardware and software adding up to $115.7M
More in the full report: Download for free