Connecting the Physical World to the Advertising Industry - PROX Partners Pt. 1

April 17, 2016
Aleix Rodriguez
Project manager

The proximity industry is highly fragmented, forming an ecosystem that involves hundreds of players. Each of them offers a unique solution, what makes differentiation strategies the key to attracting top customers. Giving a competitive edge and enriching the product portfolio are among of the perks of being a Unacast PROX partner. Although the PROX network is already almost 50 partners strong, we are dependant on each and one of our partners to aggregate offline consumer behavioral data gathered from beacons and other proximity sensors. Thanks to all of our partners, advertisers are connected to proximity data at scale, increasing the attractiveness of collected data from proximity solution providers exponentially.

Read more: Advertisers Are Lining Up For Your Data! 

As we are soon to celebrate our 50th partner, we are glad to give you an overview of all the players in the PROX network. This is the first part of a blog post series where you will get to know all the partners one by one and have the chance to discover their unique products and solutions.

Airspace (London, UK)

The Londoners use their proximity marketing solutions to improve in-location conversion by helping you engage with customers visiting your retail stores and showrooms through their smartphones or the mobile devices that your staff use. By using Airspace Control Room, a powerful cloud-based Context Management System, you can first gather data and insight into what your customers are interested in and then deliver content direct to their device both indoors and outdoors, based on their precise location.

Airspace offers automotive solutions by using real-time data from customer activity in the showroom to generate interactive engagement designed to maximize conversion to sale. The maximization of revenue opportunities for retailers in Airports by using timely messaging based on the user’s location is also a priority for Airspace. Moreover, they enable the leisure industry to enhance the customer experience by sending upgrading opportunities at contextually relevant places, such as a Fast Pass while waiting in a long queue.

Take a look at Airspace on Proxbook

AiSpot (Oslo, Norway)

Helping customers exploit their value with new technology is AiSpot’s aim. The Norwegians are one of the proximity companies contributing to making beacon technology mainstream in the Nordic country.

AiSpot offers solutions for hotels that are eager to enhance guests’ experience and boost the revenue per guest, as well as for retailers that want to drive more customers to the store and use mobile marketing to increase retail sales. They also know how to enable conferences and fairs to cut queues and show to visitors the way to the stands. Efficient logistics and increased revenue per visitor in transportation environments like airports, ferries and train stations can be achieved through AiSpot.

Take a look at AiSpot on Proxbook

Beaconinside (Berlin, Germany)

The German best-in-class proximity solution provider is one of the biggest players in the industry. The ability to deploy self-owned beacons and manage vendor-independent enterprise beacon networks in a scalable and secure way speaks for itself.

Beaconinside Beacons are currently sold to more than 150 countries and are a solid choice for large-scale projects with a few thousand beacons. The brand new 2nd generation of the product supports both iBeacon and Eddystone protocols and has a 5-years battery lifetime, among its features. In combination with Beaconinside’s vendor-independent Engage and Manage platforms, brands, retailers and services companies can target the customers at the point of sale through their mobile devices with the aim to increase consumer conversion and engagement. They allow a personalized and detailed campaign approach and businesses can also set up and manage large-scale and secure beacon networks.

Beaconinside has been involved in a vast amount of use cases including big names such as McDonald’s, Deutsche Bahn, SAP, Allianz or Fujitsu, among others. The famous hamburger fast food chain distributed coupons for kids and adult promotions at their restaurants in Germany by sending push notifications to passers-by. Beaconinside also deployed beacons in 1,300 locations in 27 countries to boost the innovative Reload perfume, which sends product information to customers standing by it. In Turkey, the firm helped the biggest baby articles retailer to analyze their customers’ offline behavior in 50 stores.

Take a look at Beaconinside on Proxbook

Beaconix (Mountain View, CA, US)

Based in Silicon Valley, Beaconix offers a cost-effective hardware solution thanks to its Beaconix Smart Beacons, which support iBeacon and Eddystone protocols. Built by experts in networking and mobile technologies, Beaconix Smart Beacons are interconnected using a Bluetooth Smart Mesh platform that provides an easy to use cloud-based beacon management system.

Beaconix Smart beacons reduce the total cost of ownership by making it unnecessary to dispatch technicians to several locations. The content they transmit can be instantly configured from the cloud to offer flexibility to third party applications. Also, retailers that might own stores with Internet connectivity problems can overcome them thanks to the bidirectional communications between a smartphone and the cloud. Sophisticated security measures are among the features.

BeaconsInSpace (Boston, MA, US)

To build and scale contextual apps on thousands of beacons deployed worldwide is now possible with BeaconsInSpace. By providing beacon infrastructure APIs for developers, their clients can create scalable, contextual and hyperlocal mobile applications.

The BeaconsInSpace platform sits on top of existing beacon infrastructure and does all the heavy lifting of handling the hardware deployments by creating a beacon inventory that is available instantly via the API. Therefore, BeaconsInSpace clients just need to ask for the API Key, choose their beacon networks of interest - in your home city or across the globe - and get access to the beacons deployed to contextualize their apps with the hyper-local proximity marketing opportunities.

With the beacons on-demand solution from BeaconsInSpace, brands, and retailers of any size can optimize the experience of their app users by displaying unique information at the right time and place on their mobile devices. Detailed location details of every beacon on the platform are provided to power up the app with ease.

Take a look at BeaconsInSpace at Proxbook

Beekn4U (Tønsberg, Norway)

Beekn4U specializes in developing and installing beacon-based systems for customers to generate value added services. A complete customization of the systems is possible according to the client specifications.

Last summer, Beekn4U was part of a use case at the Slottsfjellsmuseet at the firm’s hometown in Norway. By partnering with LabWerk, a Dutch proximity marketing company that developed a beacon-enabled museum app called mApp, Beekn4U introduced a beacon system connected to the museum’s mobile app. Beacons were deployed at relevant locations in the exhibition in order to provide an audio guide function. Specific information, video content, quizzes and an indoor map are displayed on visitors’ smartphones when they walk through the different showrooms.

Take a look at Beekn4U on Proxbook

Blue Bite (New York, NY, US)

Blue Bite adds a digital layer to physical things by matching physical locations with digital content. The New Yorkers are an important player in the proximity industry that offers solutions for Out of Home advertising, retail and products from brands.

Supporting iBeacon and Eddystone protocols, Blue Bite beacons allow clients to deploy a single piece of hardware to enable multiple use cases. However, Blue Bite offer other location-based solutions that differ from beacons, such as touch points. This easy-to-deploy solution comes in many shapes and sizes, from magnets to vinyl adhesives, attached in different spaces and is embedded with NFC, RFID and QR Codes that communicate with mobile devices. SMS, geofencing, and WiFi Hotspots are the rest of Blue Bite’s solutions to reach potential customers with proximity marketing.

On top of that, Blue Bite provides a unique cloud platform that supports seamless interactivity and data flow through all different technologies. To manage the location technologies deployed at several places and design, the campaign content in real-time are among the features.

If there is something Blue Bite can prove, it is the ability to partner with top brands and retailers. Coca-Cola, Adidas, Xbox, Samsung, Procter&Gamble, Ford, Disney or Amazon are some of the names that trusted Blue Bite to launch their proximity marketing campaigns. Puma promoted its new sneakers by deploying Blue Bite beacons and touchpoints at Out of Home ads in Chicago. Ford was also involved in a use case when promoting the new Mustang on the video screens within taxis and Adidas placed an NFC inlay into the tongue of a shoe that unlocked exclusive content in a popular blog.

Take a look at Blue Bite on Proxbook

Blue Sense Networks (Reading, UK)

The British offer proximity engagement solutions powered by the latest in micro-location technology. Blue Sense Networks provides its clients with a broad range of solutions for proximity advertising, indoor positioning, contextual information in places of interest, museums and exhibits, smart signage and home automation through their respective mobile apps.

BlueBar beacons are part of the extensive custom hardware of Blue Sense Networks, which varies in price range, distance reach or resistance features. Blue Sense Networks’ clients have the chance to rebrand the beacons to make them match their company identity. At the same time, ProximitySense is the firm’s cloud platform for beacon engagement that enables apps to be integrated with proximity technology. By having its own development tools and SDK, Blue Sense Networks aims to help in the building process of beacon-enabled apps, as well as lower the bar for the adoption of proximity marketing.

It is possible to observe that a great job has been done in the firm when partnering with huge brands, retailers and service companies. BP, T-Mobile, Proxama, PWC, Vodafone, Unilever, Hyatt, Orange, PA Consulting and Schneider Electric are among the customers that have used Blue Sense Networks solutions to reach their clients in a contextual and highly-relevant way through their smartphones.

Take a look at Blue Sense Networks at Proxbook

Digital2GO Media Networks (Newport Beach, CA, US)

Empowering the convergence of media, brands and retail is what Digital2GO is making possible. From California, Digital2GO creates deeply engaging consumer experiences that redefine location-based media and content services through context across digital and physical worlds.

Their proximity platform enables retailers, brands and partners to enhance customer satisfaction by creating meaningful location-based mobile experiences and increase consumer engagement through the extension of in-store mobile app adoption with notifications and value-added features. The delivery of highly targeted content and offers at the right moment allows Digital2GO clients to influence the purchase decision of their customers and therefore drive conversion. By segmenting people based on their historical behavior, tailored customer targeting meets the client’s campaign needs.

Digital2GO platform features include expansive real-time targeting, campaign measurements, scalability of push, loyalty and reward strategies, mobile payment support and simple SDK integration, to mention some. Several retail locations are already relying on it including Target, Sam’s Club, Best Buy, InMotion and Tumi stores, as well as convenience chains such as Phillips 66, Conoco and Shell.

Take a look at Digital2GO on Proxbook

Dot3 (Toronto, Canada)

The Canadians offer a straightforward and powerful platform to provide personalized, real-time mobile moments for the Internet of Everything. dot3 emphasizes the simplicity of their solutions by claiming that even mom can use it - for real - but it’s powerful enough to fulfill the needs of the biggest brands. No coding is required, but a sense of wonder is mandatory.

For dot3, the entire word is the channel. They can help to create a mobile strategy that gets customers in the front door and engage them once they get in. dot3 allows its clients to upgrade their own app using the proximity platform. Otherwise, a team is ready to assist the development of the beacon-enabled mobile apps from scratch. Moreover, with full end-to-end services to connect clients’ physical space it is possible to start with beacons and continue with screens and beyond. By connecting everything, any type of sensor or data can contribute to power up mobile apps.

The firm has been at the center of attention thanks to helping the DJ star Kygo launch its beacon-enabled app to kick off his last Cloud Nine Tour. Dot 3 has also enhanced the visitor experience by guiding people at the Kew Royal Botanic Gardens in the UK. Scientific, historical and botanical information was displayed on visitors’ smartphones to increase the awareness about one of the world’s oldest botanic gardens.

Take a look at Dot3 on Proxbook

Stay tuned for Unacast PROX partners - Part 2!