Location Data Insights

How Can Big Game Location Data Translate to Better Business?

February 21, 2018
Stefan Manderic
Data Scientist

With at least 70,000 fans in attendance at Super Bowl LII in Minneapolis (and an estimated 103 million+ watching from home), it's no wonder businesses sit up and pay attention to the big game. But it isn't just the audience that matters - it's how they move. That's why we decided to take a look at location data to gain insights into fan behavior. Which team has the bigger fans? How much more traffic to U.S. Bank Stadium see on game day? And most importantly - why should it matter to businesses? 

We categorized fans as those whose device IDs showed up in the parameter of their team's home field on game days, and cross-referenced that intel with the IDs that showed up in the parameter of U.S. Bank Stadium on February 4.

The result? The Eagles didn't just win the game, they also won out in fan attendance.

Check out the infographic below to learn more. 

Better fans, better business