Major players of the automotive industry are leveraging the power of mobile data and location-based services to create more personalized customer experiences - and merge the physical and digital worlds.
In the Q4 2017 Proximity.Directory Report, we look at how the automotive industry is being shaped by proximity technology and location data. The automotive industry is facing more challenges than it may seem to be from the first look. In the recent years, the leading automakers have been struggling to get the returns on invested capital due to high costs of new technology, investments in R&D (e.g. driverless vehicles), and tough competition. When the whole future of owning and driving vehicles is under question, many players in the industry make decisions based on the gut feeling instead of analyzing data and customer’s needs. While the efforts are concentrated on new inventions, manufacturers still struggle with inventory control, high distribution costs, and building customer loyalty.
The report shows that leveraging location data and proximity technology allows to increase capital returns, minimize costs, and drive customer loyalty. Understanding customers’ needs based on location data and mobile behavior provides valuable insights that could be used to set up advertising campaigns, optimize services offerings, and choose the right locations. In addition, location tracking technology allows car manufacturers to manage inventory more effectively and save millions of dollars on audits and missing equipment.
In this report, we present results from more than 10 real-life cases that demonstrate how different players of the automotive industry utilize location data and technology.
We calculate PSP index for two separate categories: hardware providers and platform providers. The PSPi is based on the information provided in the company profiles on Proximity.Directory and is not a scoring of the company's’ success.
1. Kontakt.io (Poland)
2. Estimote (UK)
3. Cisco Meraki (US)
1. Swirl (US)
2. Plot Projects (Netherlands)
3. Tamoco (UK)
4. Aruba (US)
5. Bleesk (Poland)