It was not long ago when the proximity industry got kick-started by the launch of Apple’s iBeacon in. This announcement was huge for brands, retailers and media agencies, as it signaled that the physical and the digital world could be intimately connected for the very first time. There was only one challenge. Despite the rapid growth of the proximity industry, there was a lack of education and lack of transparency around the technologies and companies delivering proximity solutions. This made it difficult for the parties interested in proximity, typically retailers and brands, to start engaging with this new and growing industry.
This is the reason we launched Proxbook in June 2015.
“The proximity industry is thriving, but knowledge about deployments, ROI, or and other uses for beacons remains limited. Having all the numbers and players in the space - customers, competitors and suppliers - gathered in one directory, can help people better understand the wider environment of beacons and proximity. Proxbook is the industry reference library, and the information that it provides is helping to accelerate the growth of the entire sector.” -Szymon Niemczura, CEO Kontakt.io
There has been some hesitation and disbelief around the slow(er than anticipated) adoption rate of proximity technologies in 2015. In reality, we can now firmly state that the proximity industry is well on track to 400 million beacons deployed by 2020, forecasted by ABI Research. Interestingly enough, ABI Research's predictions of 400 million beacons in 2020 shows that by the end of 2015, there should be 4 000 000 beacons deployed. As of today, 255 Proximity Solution Providers have registered their profile in Proxbook, which makes up over 90% of the global proximity industry when measuring deployment volume. Based on the data our members have inputted, we can concur, that the actual number of beacons deployed globally is indeed 4 million as of Q4 2015.
So far, the mission of Proxbook has been to gather the industry into one destination to demonstrate the power of proximity to the world. We have been co-operating closely with our members, by helping them to showcase different proximity use cases, events, and supporting to spread other news. Now, that we have gathered the majority of the proximity industry into the platform, we are proud to announce the launch of Proxbook 2.0, where we go one step further. And yes, it is still free.
Connecting Proximity Solution Providers to the demand side
To further accelerate the growth of the proximity industry; brands, retailers and media agencies can now use our RFP feature. The goal is simple enough - to generate new potential business to Proxbook members. We will assist anyone in finding a suitable technology partner. In other words, we will help everybody that is interested in proximity marketing or has a proximity related question, and yes, it is still free.
Navigation between proximity marketing use cases
There are already over 50 proximity marketing use cases in Proxbook and new ones are added every week, and we saw the need to systemize them. As the main challenge for global marketers to get started with proximity marketing is understanding different applications and use cases, we needed to make it easier to find these. It is now possible to navigate between industry, country and application area, to find a specific use case that matches a specific need. Anyone who is looking to educate themselves or is looking to gather inspiration from existing proximity projects are more than welcome to do so. We will continue aggregating different use cases, and we encourage our members to do the same, and yes, it is still free.
Lastly, we have improved the search function, to simplify the process of finding a suitable proximity partner and made improvements to the visuals as well as general user experience for the entire platform.
The development of Proxbook is not going to stop here. We are continuously improving the platform to ensure that we keep contributing to the growth of the industry. Stay tuned for the imminent release of the Q4 2015 Proxbook Report, and be sure to give us feedback on what you would like to see implemented in future versions of Proxbook.