Proxbook - The Missing Piece in the Proximity Puzzle

June 29, 2015
Romet Kallas
Account Executive

Retailers and brands are slowly starting to grasp the true potential of proximity with new announcements of commercial deployments almost every day. This demonstrates that the missing component of personal customer communication is not context alone, but also the proximity to that context.

350 proximity solution providers

Despite the increasing popularity of beacons, it is still difficult to find the optimal proximity solution. Out of the 350 known proximity solution providers (PSPs) in the world, there are only a select few companies that offer the entire set of proximity services, such as hardware with tools to manage all the features, analytics software, campaign creation, apps to engage the customer, so on and so forth.

This is where Unacast strives to change the industry for the better, by fixing the lack of information and transparency in the world of proximity.

Let me introduce you to Proxbook – the world’s largest and definitive directory of proximity solution providers. It is a tool for retailers, brands, hotels, museums, and everyone else that is interested in discovering their own proximity solution, but has a hard time finding the right PSP for their strategy. Navigating between PSPs is made easy by filtering between geography, different technologies, and 20 industry verticals as previously mentioned: retail, museum, hotel, and many more.

A PSP Network

Proxbook was also created to assist the proximity solution providers as a communication tool. This allows PSPs to easily showcase their products, technology, industry verticals, unique ways of approach, and most importantly connect with new potential customers. Future features, like the ability to directly connect with clients and partners, will further increase the value of Proxbook and help PSPs get their name out there and be discovered!

Proxbook is free to use, and is intended for everybody who believe that proximity is the logical “next step” in personal customer communication. With Proxbook you are never more than a few clicks away from taking part in the proximity future. And if you won’t invest in proximity just yet, you can bet your competitors will.

Feel free to contact me @rometkallas on Twitter or romet.kallas@unacast.com for your early signup to Proxbook or for further assistance.