Location Data Insights

Smart Cities - The Q4 Proximity.Directory Report

February 9, 2017
Eirik Buer Henriksveen
Account Manager

In the newest edition of Proximity.Directory report we focus on Smart Cities. As of Q4 2016, 371 Proximity Solution Providers signed up to the directory, providing a lot of new information giving us insights towards where the industry is going.

Key Insights from the report

  • The world is sensored up further, now with a total of 13,074,000 sensors
  • These sensors are split into 8,039,500 are beacons, 2,113,000 NFC sensors and 2,092,500 Wi-Fi points. This is an 11% increase from Q3 in Wi-Fi points
  • Out of the total amount of deployed sensors, beacons account for 61%, Wi-fi sensors for 22% and NFC for 16%
  • Throughout 2016 beacons has decreased in the overall proximity sensor growth due to an increase in other types of sensor technology, such as Wi-fi points
  • Google Eddystone is continuing to catch up on Apple’s iBeacon, now with 56% of the industry supporting the standard against Apple’s 88%. Since Q4 2015, Eddystone has increased by 17 percentage points while iBeacon has decreased by 4
  • In 2016, Proximity Advertising Networks, Retargeting and Data Monetization were the proximity services with the highest growth
Download The Proximity.Directory Q4 2016 Report

Proximity Solution Provider index second edition

This is the second time we are ranking the companies in the Proximity Solution Provider index (PSPi). The PSPi is automatically calculated, and is based on the following criteria: if the company is in commercial or pilot stage, number of use cases, geographic presence, number of clients, sensors deployed, number of employees and when the companies last updated their profiles. We are splitting the PSPi into hardware and platform categories:

Top 10 Platform

  • 1) Swirl
  • 2) Tamoco
  • 3) Proxama
  • 4) XtremePush
  • 5) Gimbal
  • 6) Spark Compass
  • 7) Place of Interest
  • 8) In The Pocket
  • 9) BluVision
  • 10) Smart Beacon

Top 5 Hardware

  • 1) Kontakt.io
  • 2) Estimote
  • 3) Cisco Meraki
  • 4) Cisco
  • 5) Accent Systems
Download The Proximity.Directory Q4 2016 Report

Status of the Smart City

Between 2014 and 2016, the global smart city technology market increased with $3.3 billion, going from $8.8 billion to $12.1 billion. 66% of the world population will live in urban areas by 2050 and already, 82.3% of the population in the U.S. live in urban areas.

We are still in the early stages of smart city developments, however in 2017, big project announcements will come to life. As more of the world’s cities become congested with continued urbanization, governments need to prepare for smart city initiatives. These initiatives can benefit by using proximity technologies to overcome mobility challenges the growing population presents to ensure public safety, optimize traffic flow, create better tourism experiences, and data monetization opportunities.

Here’s how cities are getting smart and putting technology to work for them

  • Singapore deployed a massive amount of sensors and cameras around the city to analyze traffic congestion and crowd density, enabling government and officials to reroute buses at rush hour, avert traffic jams. They are even able to predict how new buildings may affect wind patterns or communication signals
  • Barcelona installed wireless LED street lights to reduce energy usage. It has also deployed a network of ground sensors to regulate irrigation relative to forecasted rainfall estimates and temperature. The sensors adjust the city’s sprinkler system and fountains for efficiency, leading to an increase in water conservation by 25%—saving the city $555.000 per year
  • New York City has begun implementing a high-speed broadband service for the entire city which will be completed by 2025. Within this area, officials will be able to monitor data on air quality, traffic, and energy consumption
  • London is using technology to help tackle congestion and make parking simpler.  Government officials have opened up data to start-ups and projects to take advantage of it in building their products
  • San Francisco has implemented a smart parking system to monitor occupancy and can use this data for a dynamic parking system that adjust the cost of parking based on whether spots are occupied or vacant

Uber’s latest initiative gives city planners and researchers the possibility to look into ways to improve urban mobility by accessing their data connected to traffic flow. Uber has a lot of insight into how traffic works within a city, and it can be anonymized so that it isn’t tied to specific individuals in most cases. Uber is going to begin sharing this data, first to specific organizations who apply for early access, and then eventually to the general public.

Download The Proximity.Directory Q4 2016 Report

Smart Cities and Proximity Technologies

Allow visually impaired individuals to use public transportation, navigate around in cities and in areas such as subway stations. Usage of app that leverages proximity sensors to track a user’s location and accordingly offer him/her audio-based directions and advice, and it gives him/her turn-by-turn directions on where to head and what obstacles to avoid

Enable better tourism experiences where tourist destinations can provide visitors with a contextual mobile experience during their stay by allowing them to bookmark attractions before their visit and receive alerts when they are in proximity of one. This can generate new revenue opportunities for local key players like hotels, restaurants, tour operators, attraction parks, stores, etc. Proximity sensors can also provide a richer and in-depth understanding of visitors’ behavior during their journey. This useful information can be used to better distribute the tourist routes inside the cities and to create different segments according to their preferences which allow the visitor to adapt the content provided to each segment.

“Benidorm is a pioneer in Spain by implementing a beacon infrastructure together with MOCA to deliver better tourism experiences. With the implementation of this infrastructure, Benidorm gives an impressive qualitative and quantitative leap in the management of touristic information as well as gathering valuable information on visitor behavior, such as determining how long a visit is to a particular location.”

Making a complete solution for many retailers, so that every loyalty program can be gathered into one system, within one app. This app can also be used to send welcoming messages to consumers as they enter a store and their purchasing history will be remembered in the system to make loyalty programs much less painful

Collect data to be able to see how many people that are in a specific area, and for how long they are staying there. Same as how Uber is using and opening up their data. This way governments can use data to manage lines and huge crowds of people. In Japan, the citizens are helping out with weather predictions. The citizens are carrying around beacons that have temperature and other sensors which reports to a weather app.

“The City of Boulder’s Transportation Division hired DVmobile to design a smartphone application to collect travel behavior data from city residents. The data is used to measure the city’s progress in meeting our transportation and greenhouse gas emission goals. Based on this first application and our experience working with DVmobile’s high performing staff, the city has committed to a long-term relationship with DVmobile to create new versions of the application for other survey needs.”

Download The Proximity.Directory Q4 2016 Report