The Foundry 50 is a search for the world's leading marketing technology startups by Unilever and will enable finalists to access the world’s creative community and industry leaders.
What is Foundry 50?
We are honored to be chosen as one of the top 50 disruptive and innovative global companies within the marketing and advertising industry. The Foundry 50 were selected out of 4,500 startups by a panel of experts against five categories identified by Unilever as future areas of innovation and investment: Future of Retail, Brand & Content Innovation, Data, Insights & Personalisation, Social Impact and Engaging Millennials. Unacast is part of the Data, Insight and Personalisation category.
Why is it important?
The global search was open to startups that were incorporated in the last 5 years. The Foundry 50 was chosen by a panel of experts, including Lastminute.com co-founder Brent Hoberman, Rob Dembitz, head of Lions Innovation, Olivier Garel, head of Unilever Ventures and Aline Santos, Senior VP of Global Marketing Unilever. All the 50 companies will be available to demo at the Foundry 50 Innovation Hub at Cannes Lions Innovation.
“Being part of the Foundry 50 is another validation to all of our partners and to us as a company, as 80 per cent of the Foundry 50 from 2015 are now working with Unilever and other global brands. We are proud to represent not only Unacast but our entire PROX partner network by showing how important it is for marketers to understand what is going on in the physical world” Thomas Walle CEO at Unacast
Meet our partners: http://unacast.com/partners/
Both Unilever Foundry and Cannes Lions Innovation believe that the creativity and innovation from tech startups are the thriving forces in the future of marketing.
“By working collectively with startups, we can supercharge the transformation of our industry, and that’s good for customers, for brands and entrepreneurs.” Aline Santos, SVP Global Marketing at Unilever
Going to be at Cannes Lions? Let’s meet and have a chat firstname.lastname@example.org
Read more in AdAge: Unilever Returns to Cannes With a More Organized Startup Lineup