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Retail Impact Scoreboard

Comparing current foot traffic to the pre-COVID-19 days can provide a deep understanding of the commercial and economic impact of the virus across different industries and geographies. Better still, industry- or brand-specific traffic trends can help identify early signals of a potential recovery in different regions of the US.

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Track which industries are seeing visitation changes as a result of COVID-19

What are you looking to do?

By observing which areas are increasing in population especially with constituents of current prosperous areas, our partners are determining those areas most likely primed for growth and making early investment decisions

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Make adjustments to brand’s supply chains based on geographic changes in demand.

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Demonstrate locations’ lack of addressable market due to COVID19 impact to bolster negotiation tactics.

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By looking at the rate of moves for different areas in the, our users can understand the difference in behavioral responses of people in rural, urban and suburban areas to nationwide events.

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  • How many people are visiting my store & what will this look like in the future?
  • Optimize signage or merchandising
  • Benchmark one or more locations’ ability to capture and understand the addressable market
  • Discover patterns in peak visitation, repeat or lapsed visitors, or visitor mix
  • Find out which areas have gaps in the local marketplace
  • Benchmark competitors’ peak visitations, foot traffic, and uncover previously unknown competitors
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Learn more on our blog

Have questions about our methodology? Have a look at the articles and data schema below.

Driven by data science to maximize actionability

Unacast's robust team of data scientists and PhDs focuses on data accuracy to ensure that our partners and clients get high-quality insights that reflect real-world events.

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  • Our scoring system is based on the percentage increase or decrease from the same day in 2019:
    Hot: >20% increase
    Warm: 0-20% increase
    Cool: 0-20% decrease
    Cold: >20% decrease

  • We assign speed-analogy labels to the rapidity of industry recovery based on the trend slope:
    Stopped: slope
    Slow: slope between 0 and 0.01
    Fast: slope between 0.01 and 0.03
    Very Fast: slope > 0.03

  • Interested in traffic trends at a more granular level such as neighborhoods, brands, or venues? Contact our team to learn how our data feeds and insights reports can help.

What else can our data do?

The Scoreboard tool above is a high-level demonstration of how our data can help companies understand the current picture and react accordingly. Please contact us if you’d like to dig deeper:

Finer Resolution

Zoom in from the national and state-level maps to get insights at the county, city, neighborhood, census block group, or venue scales.

Industry Details

Our Real World Graph® comprises many more industries than what’s demonstrated above, including sub-categories (such as QSRs), brands, or individual locations.

Visitor Stratification

See traffic fluctuations broken out by different types of visitors, such as local visitors, tourists, or workers.

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Retail Impact Scoreboard at United States State-level data

Curious about exactly what data is included in the Retail Impact set? Check out the schema below. To download a sample of the data, please click here.

Download Full Schema
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Additional Covid-19 Location Data Tools

What can location data do for your business?

Schedule a meeting with the Unacast team. Not ready to meet with us? Send us an email instead.

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Which statement best represents your companies potential use for Unacast mobility data?
Thank you! Your submission has been received!
Oh no! Something went wrong while submitting the form. Please try again or check out our various solutions under the solutions tab in the site nav.