Harness Alternative Data and Create Deeper Insights
Human mobility datasets empower our financial services clients, especially PEs, VCs, and Hedge Funds, to make better-informed decisions on both new investments as well as their existing properties and portfolios.
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Good decisions are based on insights gleaned from data. But outside of quantitative analyses, huge amounts of raw data are often indecipherable. Our insightful datasets help you make sense of it all and enable you to:
Identify emerging hot spots for future investments with mobility data and demographics.
Build more accurate consumer behavior models and forecast future demand with foot traffic and cross-visitation data.
Monitor demographic shifts and migration trends and plan for their impact to your current investment portfolio.
Develop unique insights from foot traffic data to fuel your investment and management decisions.
Learn MoreTraditional investment analyses and forecasts typically lack the incorporation of real-world behavior. By leveraging objective foot traffic data and mobility patterns, you can build insights to help you properly identify investment opportunities, thoroughly evaluate performance of your current portfolio, and better predict future demand.
Enhance your alternative datasets
Identify opportunities for investment
Build consumer behavior models that more accurately forecast future trends
Identify new investment opportunities and inform decisions about current assets
When available, credit card transaction data gives clear insight into consumer behavior. However, there are times when mobility data is not only preferable, but may be the only data available. For instance, at events, casinos, or certain venues or vacation spots, Transaction data is also not available for non-retail locations like tourist centers, factories, farms, or ports. Mobility data can be a leading indicator for transaction data, and is therefore an important input for models.
See out Data in Action
Build better models and more accurately forecast with human mobility data.
Let’s TalkNo matter the city, state, or point of interest — we deliver detailed insights on population movements, migration trends, shifts in demographics, and more. These datasets deliver actionable insights that enable you to make better-informed decisions. Learn more about our research methodologies.
BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.
Our strategic partnership with Unacast marries the expertise and data assets of Precisely and Unacast to deliver innovative and highly valued dynamic demographics data to our customers. We trust that our partnership with Unacast will continue to grow into the future.
Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!
Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.
Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.
