Food Delivery Advertising: How Restaurants Can Reach the Right Customers

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Consumer dining trends are changing. We’ve found that consumers are gravitating towards convenience and comfort foods. According to Food Business News, 8 out of 10 consumers have changed their dining habits after COVID-19. There was a surge in home cooking, but consumers are still wanting to get their favorite foods via contactless delivery or even curbside pick-up (if delivery isn’t an option). Restaurants are trying to figure out the best way to reach their customers and many are looking towards delivery. Location-based advertising is a great way for restaurants to continue to stay connected with their most loyal customers and find new ones while still meeting their ad budget. This is why our latest advertising audiences include potential customers interested in food delivery.

These advertising audiences will help you reduce ad waste and ensure that you are reaching the right customers with your ads and offers. You’ll want to make sure to reach customers who are interested in food delivery options in order to increase your advertising ROI. Our proximity audiences are perfect for brands looking to encourage customers to use the drive-thru, order curbside pickup, or order their favorite foods via delivery with personalized ads.

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Let’s go over some use cases for our latest advertising audiences for brands looking to reach foodies interested in food delivery services.

Use Cases for Food Delivery Advertising Audiences

  • Proximity to Sonic: Sonic Drive-In is recovering consumer foot traffic faster than other restaurants. This audience is perfect for advertisers looking to reach customers who frequently visit Sonic with their ad campaigns. Advertisers can use this audience to drive traffic with discounts, promote delivery, or engage potential diners to sign up for a loyalty program.
  • Potential Food Delivery Customer: Food delivery companies and restaurants can advertise their delivery options to consumers who frequently visit restaurants.
  • Potential High End Food Delivery: Food delivery companies and restaurants specializing in gourmet menu options like steak or seafood can advertise to consumers who frequently go to high-end restaurants or specialty grocery stores.

Ready to start advertising your food delivery services to the right audience? Check out our latest advertising audiences below.

Audience

Description

In-Market for In Home Beauty Products

Mobile devices seen at places that indicate that the user is in market for beauty products, e.g. Spas and salons

Potential Food Delivery Customer

Mobile users that may have an interest in food delivery based on high frequency visitations to restaurants

Potential High End Food Delivery Customer

Mobile users that may have an interest in high end food delivery based on high frequency visitations to upscale restaurants and speciality grocers

Proximity to Albertsons

Mobile devices seen at or frequently in close proximity to an Albertsons

Proximity to Aldi

Mobile devices seen at or frequently in close proximity to an Aldi

Proximity to Autozone

Mobile devices seen at or frequently in close proximity to an Autozone

Proximity to Dunkin' Donuts

Mobile devices seen at or frequently in close proximity to a Dunkin' Donuts

Proximity to Napa Auto Parts

Mobile devices seen at or frequently in close proximity to a Napa Auto Parts

Proximity to Panera Bread

Mobile devices seen at or frequently in close proximity to a Panera Bread

Proximity to Rite Aid

Mobile devices seen at or frequently in close proximity to a Rite Aid

Proximity to Safeway

Mobile devices seen at or frequently in close proximity to a Safeway

Proximity to Sonic

Mobile devices seen at or frequently in close proximity to a Sonic

Proximity to Starbucks

Mobile devices seen at or frequently in close proximity to a Starbucks

RCN Internet User

Mobile devices observed connecting to the internet via RCN

Satellite Internet Internet User

Mobile devices observed connecting to the internet via Satellite Internet

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