Telco

Turn your network data into mobility insights for new revenue streams and network improvements.

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Telecommunication tower with 5G cellular network antenna on night city backgroundTelecommunication tower with 5G cellular network antenna on night city background

Use Cases for Telco

Unacast’s location data processing engine empowers Telcos to unlock new revenue streams and ways of improving their network through mobility insights.

Multiracial friends talking and using a smartphone while riding a bus in the city. Transit Trends outlined with info graph

Add New Revenue Streams

Provide valuable mobility insights to retailers and transportation authorities — things like foot traffic, trade areas and visitor demographics, and how people travel in a country (car vs. public transportation).

Explore New Revenue Streams

5G Rollout and Capacity Allocation

Prioritize infrastructure investments and dynamic network adjustments in areas where it's most needed by understanding people movement patterns combined with cell towers data.

Understand People Movements
Top down city view with 5G Rollout
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Provide Media Insights

Create customer segmentations based on how different groups of people interact with physical locations, and add new revenue streams by assisting out-of-home (OOH) advertising in a privacy-compliant manner.

Start Building Insights

Reduce Drive Testing Costs

Reduce the cost of drive testing by mapping signal distribution using existing network and CDR data.

Explore Drive Testing
High angle aerial view of various cars on the road and paying tolls in the city

Featured Resources

Turbine for Telcos - the secure, privacy-first solution for building mobility insights
June 12, 2024

Turbine for Telcos - the secure, privacy-first solution for building mobility insights

Telecom companies handle vast data securely and privately. Turbine helps Telcos build mobility insights, ensuring data never leaves their secure environment, and complies with privacy regulations.
Mature telcos are taking back the data throne from Big Tech...and building new revenue streams while they do it
May 11, 2022

Mature telcos are taking back the data throne from Big Tech...and building new revenue streams while they do it

Mobility data is crucial. Telco data, anonymized and aggregated, helps make decisions that save businesses, cities, and lives without compromising privacy.
Announcing the Immediate Availability of Turbine
August 30, 2019

Announcing the Immediate Availability of Turbine

We’re excited to announce the launch of Turbine. This offering allows our clients to use their own data on our powerful platform without releasing it publicly.

What our customers are saying

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Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!

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Ingrid Gonzale
Google
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Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.

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Jay Panchal
AlphaMap
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BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.

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Chris Withers
BT Group
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Our strategic partnership with Unacast marries the expertise and data assets of Precisely and Unacast to deliver innovative and highly valued dynamic demographics data to our customers. We trust that our partnership with Unacast will continue to grow into the future.

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Jeff Bank
Precisely
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Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.

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Craig Szklany
Sensormatic
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Our gold mine of location data is Unacast. What really impressed us with this partnership has been the high quality of the data…as well as the amazing support we receive. We have been very happy with this relationship and we are looking forward to continuing into the future.

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Anatasios Noulas
Firefly Advertising
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We are most impressed with the amount of usable data, frequency Unacast onboards new data, and how easy it has been to collaborate and create relationships. I have been impressed with the possibilities of the data, and there is so much potential with using Unacast’s mobility data.

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Stefano Biondi
Generali Real Estate
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One thing we like about Unacast is that the platform is relatively intuitive. Another thing is it offers that psychographic segmentation right in the app. At a quick glance, you can get a better understanding of the core customer.

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Matthew Lautensack
Director of Research and Development
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I would absolutely recommend it to anyone who has retail or a physical presence. I think it's that missing piece of the puzzle that marketers are often kind of on the hook for, but don't really know how to get and have to make a lot of assumptions.

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Senior Manager of Media
Pet Industry Client
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I think [Unacast and Spatial.ai] are helpful for media buyers in particular, especially when you have a budget and you don't really want to waste anything…to make sure you're getting the most out of your media dollars

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Digital Marketing Director
Pet Industry Client
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The latest Unacast trade areas by zip update has been a game changer. It is important because it makes it easy to see where the majority of our customers are actually coming from so we can target by zip code…then we start to think about target audiences and get into Spatial AI and selecting audiences to export to our campaigns.

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Senior Manager of Media
Pet Industry Client
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We already had the framework for data. So on our end, it wasn’t tough to introduce, and the Unacast team made it exceptionally easy for us. It was extremely streamlined. It went through without a hitch and the integration was ahead of schedule.

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Director of Data Partnerships
AdTech Client
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Unacast’s location data is invaluable not only for Demand-Side Platforms (DSPs) but also for brands seeking to refine their client lists and understand consumer demographics and behaviors. This data is universally beneficial within the advertising sector.

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Director of Data Partnerships
AdTech Client
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We’ve explored several data providers for location data and other services, but our decision to continue working with Unacast is a clear one. We are confident that Unacast will keep evolving to meet our needs as we adapt to the future.

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Director of Data Partnerships
AdTech Client

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Meet with us and put Unacast’s data to the test.
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