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Site Selection is a critical process for many organizations in evaluating what markets to enter or divest from, where to build or close stores, and which new or additional locations to prioritize. Leading organizations utilize Unacast’s groundbreaking tools in order to:
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Discover areas that residents and/or visitors already congregate or travel to
Discover which site characteristics help create a lasting visitor base
Pinpoint which sites meet your ideal visitor mix
Identify which areas have gaps in the local marketplace
Evaluate the foot traffic/performance of a potential site
Forecast capture rates for new sites
Work with Unacast's Jupyter notebook to see an in depth example of how clients can use our data to evaluate new retail sites. This example will show you how to examine area foot traffic, competing venue foot traffic, and respective catchment areas.
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See all data tables in .csv format, together with schemas, used in our Jupyter notebook for our retail site selection solution.
Download NowBuilt using our Site Selection dataset, you can explore the sample data yourself and get started with Unacast Now today!
While there are many different approaches and methods to aid in site selection, our data sets can be broadly applied in market assessments and trade area analyses.
Market Assessments are conducted to identify and prioritize markets to enter. In addition to traditional static metrics such as consumer spending,in-store transactions, and general migration patterns, Unacast insights augment your analyses by:
Monitoring actual foot count to project store potential and possible cannibalization of stores
Accounting for population movements and changes in demographic profiles
Understanding consumer behavior with competitors’ sites
Discovering gaps in trade areas based on how far people travel to a location
Once the most suitable market has been identified, the optimal site can be selected using the location's trade area as the unit of analysis. Unacast’s foot traffic data provides additional dimensions to this analysis by:
Clustering GPS pings to identify trade areas and points of interest
Providing granularity about where visitors come from and how far they traveled
Aiding in a demand gap analysis to examine areas of saturation or shortage
Simulating retail sales potential in a
gravity model
Unacast provides a selection of specific data sets in our Site Selection solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary here.
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Emerging areas and migration patterns
Macro-level location data such as foot traffic at the county level
Micro-level location data such as foot traffic to a particular venue
Catchment area data such as origin of foot traffic or distance traveled
Cross-visitation traffic between venues
Don’t see the solution you are looking for, contact us.
You can learn more about our methodologies and view our frequently asked questions
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