What our

Site Selection

solution solves for

Evaluate what markets to enter or divest from, where to build or close stores, and which new or additional locations to prioritize. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions.

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Discover areas that residents and/or visitors already congregate or travel to


Discover which site characteristics help create a lasting visitor base


Pinpoint which sites meet your ideal visitor mix


Identify which areas have gaps in the local marketplace


Evaluate the foot traffic/performance of a potential site


Forecast capture rates for new sites

Check out Unacast’s Site Selection Solution in Action

Built using our Site Selection dataset, you can explore the sample data yourself and get started with Unacast Now today!

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How to work with the data

While there are many different approaches and methods to aid in site selection, our data sets can be broadly applied in market assessments and trade area analysis.

Market Assessment

Market Assessments are conducted to identify and prioritize markets to enter. In addition to the typical static metrics such as consumer spending, in-store transactions, and general migration patterns, Unacast insights augment your analyses with:

  • Actual foot count to project store potential and possible cannibalization of stores
  • Population movements and changes in demographic profiles
  • Consumer behavior with competitors’ sites
  • Discovering gaps in trade areas based on how far people travel to a location

Trade Area Analysis

Once the most suitable market has been identified, the optimal site can be selected using the location's trade area as the unit of analysis. Unacast’s foot traffic data provides additional dimensions to this analysis by:

  • Clustering GPS pings to identify trade areas and points of interest
  • Providing granularity about where visitors come from and how far they traveled
  • Aiding in a demand gap analysis to examine areas of saturation or shortage
  • Simulating retail sales potential in agravity model

Data sets in this solution

We provide a selection of specific data sets in our Site Selection solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, download our data dictionary.

Download our Data Dictionary


Emerging areas and migration patterns


Macro-level location data such as foot traffic at the county level


Micro-level location data such as foot traffic to a particular venue


Catchment area data including origin of foot traffic and distance traveled


Cross-visitation traffic between venues

Additional Resources

What can location data do for your business?

Schedule a meeting with the Unacast team: Jon Torre, Jimmy Greco, Paige Hollier, and John Ryan. Not ready to meet with us? Send us an email instead.

Illustration of Jon Torre
Jon Torre
Jimmy Greco
Paige Hollier
Illustration of John Ryan
John Ryan