Evaluate what markets to enter or divest from, where to build or close stores, and which new or additional locations to prioritize. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions.
Discover areas that residents and/or visitors already congregate or travel to
Discover which site characteristics help create a lasting visitor base
Pinpoint which sites meet your ideal visitor mix
Identify which areas have gaps in the local marketplace
Evaluate the foot traffic/performance of a potential site
Forecast capture rates for new sites
While there are many different approaches and methods to aid in site selection, our data sets can be broadly applied in market assessments and trade area analysis.
Market Assessments are conducted to identify and prioritize markets to enter. In addition to the typical static metrics such as consumer spending, in-store transactions, and general migration patterns, Unacast insights augment your analyses with:
Once the most suitable market has been identified, the optimal site can be selected using the location's trade area as the unit of analysis. Unacast’s foot traffic data provides additional dimensions to this analysis by:
We provide a selection of specific data sets in our Site Selection solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, download our data dictionary.
Emerging areas and migration patterns
Macro-level location data such as foot traffic at the county level
Micro-level location data such as foot traffic to a particular venue
Catchment area data including origin of foot traffic and distance traveled
Cross-visitation traffic between venues
Schedule a meeting with the Unacast team: Jon Torre, Jimmy Greco, Paige Hollier, and John Ryan. Not ready to meet with us? Send us an email instead.