Buy location data & insights for the US

Get pricing for our location intelligence offerings and see what datasets we offer.

Location Intelligence Products

Location Insights Platform

Subscription access to the Unacast Location Insights platform.

Ideal for companies needing quick foot traffic insights for locations of interest in the U.S.

Top Features:

Foot traffic visualizations for 5 million points of interest

Location insights for zip codes, neighborhoods, and custom locations

Trade area visualizations

Demographics and consumer personas

Advertise to specific locations and consumer segments

Support:

Dedicated Account Manager

Strategy consultation and onboarding

Location:

U.S. Only

Access:

Visual platform & CSV download

Aggregated Foot Traffic

Aggregated and modeled foot traffic datasets for the U.S.

Ideal for companies needing easy-to-work-with foot traffic datasets, leveraging modeled data powered by machine learning.

Top Features:

Privacy-friendly foot traffic datasets

Visitor origins and distance traveled

Contextual demographic data

Popular visitation days and times

Support:

Dedicated Account Manager

Strategy consultation and onboarding

Location:

U.S. Only

Access:

APIs  or batch data delivery

Location Data

Granular, deduplicated, and pre-processed device-level data.

Ideal for large or complex enterprises needing high-quality location data across the globe.

Top Features:

Licensed data access, scoped and delivered to your exact specifications

Licensed data access, scoped and delivered to your exact specifications

Forensic flags let you choose only signals that meet your accuracy criteria

Popular visitation days and times

Support:

Dedicated Account Manager

Strategy consultation and onboarding

Location:

U.S. Only

Access:

APIs or batch data delivery

All products remove data from sensitive locations to protect consumer privacy.

Identity Data Products

Consumer Enrichment Data

Data enrichment based on real-world behavior.

Ideal for companies looking to enhance consumer data with additional attributes for segmentation or personalized marketing.

Top Features:

Consumer personas based on real-world behavior

Countries traveled

Demographics like age, gender, income, education, marital status, and more

MAIDs and hashed email (HEM) data

Access:

Data access through APIs.

Data Linkages

Cross-device identity resolution data.

Ideal for companies looking to link multiple consumer identifiers to build an identity graph or identity resolution solution.

Top Features:

MAID to HEM linkages

MAID to IP linkages

Access:

Data access through APIs.

All products remove data from sensitive locations to protect consumer privacy.

Location Intelligence Product Packages

Location Insights

Access to the Unacast Location Insights platform.

Ideal for companies needing quick foot traffic insights for locations of interest in the U.S.

What’s included:

Unacast dashbord with Overlaping Trade Areas, Traffic Trends, and Population Segmentation of Trade Area graphs
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US only

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Dedicated account manager

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Strategy consultation and onboarding

Get Pricing

Foot Traffic Datasets

Aggregated foot traffic datasets for the U.S.

Ideal for companies needing easy-to-work-with foot traffic datasets, powered by machine learning.

What’s available:

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Privacy-friendly foot traffic datasets

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Visitor origins and distance traveled

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Consumer cross-visitation trends

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Contextual demographic data

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Consumer personas and data enrichment

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Data access through APIs or batch data delivery

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US only

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Dedicated account manager

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Strategy consultation and onboarding

Get Pricing

Location Data

Access to granular, deduplicated, and cleaned device-level data.

The ultimate solution for large or complex enterprises needing high-quality location data across the globe.

What’s available:

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Licensed data access, scoped and delivered to your exact specifications.

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Forensic flags let you choose only signals that meet your accuracy criteria.

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Data access through APIs or batch data delivery

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US & International

account manager icon

Dedicated account manager

strategy icon

Strategy consultation and onboarding

Get Pricing

All products remove data from sensitive locations to protect consumer privacy.

Compare Packages

Location Intelligence Products

Identity Data Products

Included Metrics

Location Insights Platform

Aggregated Foot Traffic

Location Data

Consumer Data Enrichment

Data Linkages

Foot Traffic

People observed visiting the location

Visit Length

How long visitors spent at this location

Days of the Week/Hour

Visitations calculated by day of week and hour of day

Demographics

Distribution of visitors by age, gender, education, income, etc.

Trade Areas

The home and work areas and distance for all the visitors to a location

Personas

Personas across enthusiast, lifestyle, B2B, life stage, and market segments

MAIDs

Mobile as IDs with location signal

Hashed Emails (HEMs)

Hashed email addresses for identity resolution and location data validation

IP addresses

IP addresses for identity resolution and location data validation

Location Insights Platform

Foot Traffic

People observed visiting the location

Visit Length

How long visitors spent at this location

Days of the Week/Hour

Visitations calculated by day of week and hour of day

Demographics

Distribution of visitors by age, gender, education, income, etc.

Trade Areas

People observed visiting the location

Personas

Personas across enthusiast, lifestyle, B2B, life stage, and market segments

Aggregated Foot Traffic

Foot Traffic

People observed visiting the location

Visit Length

How long visitors spent at this location

Days of the Week/Hour

Visitations calculated by day of week and hour of day

Demographics

Distribution of visitors by age, gender, education, income, etc.

Trade Areas

People observed visiting the location

Location Data

Foot Traffic

People observed visiting the location

Visit Length

How long visitors spent at this location

Days of the Week/Hour

Visitations calculated by day of week and hour of day

Demographics

Distribution of visitors by age, gender, education, income, etc.

Trade Areas

The home and work areas and distance for all the visitors to a location

Personas

Personas across enthusiast, lifestyle, B2B, life stage, and market segments

MAIDs

Mobile ad IDs with location signals

Consumer Data Enrichment

Demographics

Distribution of visitors by age, gender, education, income, etc.

Personas

Personas across enthusiast, lifestyle, B2B, life stage, and market segments

MAIDs

Mobile ad IDs with location signals

Hashed Emails (HEMs)

Hashed email addresses for identity resolution and location data validation

Data Linkages

MAIDs

Mobile ad IDs with location signals

Hashed Emails (HEMs)

Hashed email addresses for identity resolution and location data validation

IP addresses

IP addresses for identity resolution and location data validation

Need pricing for a custom data set?

Get a custom quote

What our customers are saying

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Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!

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Ingrid Gonzale
Google
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Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.

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Jay Panchal
AlphaMap
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BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.

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Chris Withers
BT Group
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Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.

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Craig Szklany
Sensormatic
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Our gold mine of location data is Unacast. What really impressed us with this partnership has been the high quality of the data…as well as the amazing support we receive. We have been very happy with this relationship and we are looking forward to continuing into the future.

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Anastasios Noulas
Firefly Advertising
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We are most impressed with the amount of usable data, frequency Unacast onboards new data, and how easy it has been to collaborate and create relationships. I have been impressed with the possibilities of the data, and there is so much potential with using Unacast’s mobility data.

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Stefano Biondi
Generali Real Estate
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One thing we like about Unacast is that the platform is relatively intuitive. Another thing is it offers that psychographic segmentation right in the app. At a quick glance, you can get a better understanding of the core customer.

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Matthew Lautensack
Director of Research and Development
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I am most impressed with the consistency and quality of data…

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Magesh Poondi
CEO
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To better understand human behavior during wildfire events, we wanted to implement a different data collection method than those used in past studies. We hypothesized that mobility data would provide us with new insights into human movement during a catastrophic event, which could help facilitate emergency planning and management.

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Xilei Zhao
University of Florida
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Through the use of location intelligence, we were able to develop a new methodology to analyze human behavior during wildfires and gain insight into residents’ evacuation decisions. The results of our study can help to advance the research of modeling and analyzing evacuation behaviors during natural hazards.

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Xilei Zhao
University of Florida
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I would absolutely recommend it to anyone who has retail or a physical presence. I think it's that missing piece of the puzzle that marketers are often kind of on the hook for, but don't really know how to get and have to make a lot of assumptions.

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Senior Manager of Media
Pet Industry Client
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I think [Unacast and Spatial.ai] are helpful for media buyers in particular, especially when you have a budget and you don't really want to waste anything…to make sure you're getting the most out of your media dollars

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Digital Marketing Director
Pet Industry Client
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The latest Unacast trade areas by zip update has been a game changer. It is important because it makes it easy to see where the majority of our customers are actually coming from so we can target by zip code…then we start to think about target audiences and get into Spatial AI and selecting audiences to export to our campaigns.

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Senior Manager of Media
Pet Industry Client
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We already had the framework for data. So on our end, it wasn’t tough to introduce, and the Unacast team made it exceptionally easy for us. It was extremely streamlined. It went through without a hitch and the integration was ahead of schedule.

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Director of Data Partnerships
AdTech Client
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Unacast’s location data is invaluable not only for Demand-Side Platforms (DSPs) but also for brands seeking to refine their client lists and understand consumer demographics and behaviors. This data is universally beneficial within the advertising sector.

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Director of Data Partnerships
AdTech Client
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We’ve explored several data providers for location data and other services, but our decision to continue working with Unacast is a clear one. We are confident that Unacast will keep evolving to meet our needs as we adapt to the future.

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Director of Data Partnerships
AdTech Client

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