Foot Traffic Data
Understand visits to a specific site or area with the industry’s most reliable foot traffic data.
Understand visits to a specific site or area with the industry’s most reliable foot traffic data.
Foot traffic data helps our customers pinpoint new store locations, understand store performance, track the performance of marketing campaigns, and stay ahead of their competitors.
Customers leverage our foot traffic data for key business criteria including:
Understand your target audience and their lifestyles to help you adjust store layout, inventory, and marketing.
Identify patterns in visits on an hourly, daily, weekly, and monthly basis.
Determine if a potential new location is attracting enough people and the right type of consumer.
Understand if your target audience frequents your competitors, their pattern of visits, and where else they visit.
Benchmark your stores against the industry to understand how individual stores within a brand are performing relative to your category and other competitors.
Create location-based advertising campaigns and understand the impact of marketing on customer visits.
We help you understand people’s movement’s in the physical world using accurate foot traffic data
How many people visit your store?
Percentage of people in the area who end up visiting your store.
Patterns for when people visit your store (hourly, daily, weekly, monthly).
How much time do people spend at your venue?
Do your customers return to you every month or go elsewhere?
Identify visitors by age, gender, income group, education, and race.
The Unacast Insights platform provides easy-to-use foot traffic data, visualizations, and AI-powered insights.
Our machine-learning powered foot traffic dataset is the industry's most accurate solution for understanding visitation to an area or point of interest. When validated against ground truth data, Unacast’s models recorded R-Squared values of up to 92%, widely considered to be best-in-class.
Our privacy-friendly, device-level location data includes foot traffic as our most sophisticated solution for enterprises needing high-quality data across the globe.
Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.
Foot traffic is a key metric when it comes to understanding how people interact with physical spaces. It can show how busy a location gets, when peak hours occur, and how visitor patterns change over time. This insight is critical for things like planning a store layout, evaluating marketing campaigns, or deciding how to staff different locations.
Foot traffic data goes beyond just counting visits. It looks at how long people stay, how often they return, and where they go next. With the right tools, companies can use this data to fine-tune their operations, improve the customer experience, and ultimately boost performance.
Foot traffic indicates real-world customer engagement and potential sales opportunities. Understanding it helps businesses make better decisions about location strategy, evaluate campaign performance, and stay competitive in dynamic markets.
