Hexagon

Methodology

Our Real World Graph describes human mobility in an infinite number of ways

We believe that valuable human mobility data has the human touch behind it. That’s how our data-science-based approach provides maximum accuracy with enough flexibility to tackle any location-related challenge.

Location Data

Location data can be incomplete, intrusive, or full of noise — that’s why we make sure that every byte that goes into our set is up to our exacting standards.

Fully Transparent Sourcing + Ingestion

With us, you know exactly where your data comes from. Our preferred data source is the Unacast SDK, which gives us maximum oversight of data we ingest.

Light Filtering + Standardization

In addition to filtering out invalid data, we standardize the nomenclatures of all providers to allow for seamless useability.

The Highest Standard of
Privacy

Born out of Norway, we set privacy at the forefront of all products and insights we create. We are GDPR-compliant and gearing up for CCPA.

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Map Data

The moment a map is published it is already out of date — that’s why we dedicate significant resources to updating and improving our Digital Atlas to reflect an ever-changing world. With a variety of unique scales and perspectives available, we are able to see our location data from nearly any point of view.

Map Brand Locatoins

Brands + Locations

With coverage of 4,500 brands and +5 million Points of Interest, we can uncover patterns for individual locations or whole brands.

Map Municipal Maps

Municipal Maps

Using data from publicly-available sets, our scales range from individual property boundaries to cities to whole countries.

Map BYO POI

BYO POI

Rather than using our maps, we can ingest your venues and Points of Interest to focus on the specific places relevant to your organization.

Strategic Intelligence

The Real World Graph can tell the whole story of human activity using just six different kinds of calculations. Our analytics team strategically correlates and sequences these calculations to help answer common and uncommon business questions.

Capture Rate

How many people in your area visit your venue?

Catchment Area

Where are your visitors coming from?

Cross-Visitations

Where else do your visitors go?

Dwell Time

How long do your visitors stay at your venue?

Foot Traffic

How many people are near your venue?

Visits

How many people spend time at your venue?

Platform Features

Exceptional flexibility and world class service when you choose our high quality products and services

Managed Exports

Harness your location signals to create human mobility insights that benefit both your company and your customers.

Easy Augmentation

Create contextual versions of all third-party data aggregations: transit, demographics, weather, truth sets and much more.

Live Benchmarking

Continuously check against and adjust to real-world events using live and true data and models built for iteration.

Data-First Design

Comprehensively monitor events and get alerts via an interface optimized for data scientists and analysts.

Robust Framework

Utilize a statistics-based approach, yielding smart rounding with deliberate noise and confidence intervals.

Maximum Flexibility

Configurable on all dimensions, such as geography, use case, time of day, day of week, and more.

Delivery Options

Unacast offers flexible delivery methods depending on your team’s needs.

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Curated Data Sets

Build and download your own JSON files and other import-friendly formats

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API

Easily connect Unacast insights and data feeds — including the Real World Graph — to your in-house systems.

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Visualizations

See the data actualized through charts, graphs, and other meaningful perspectives.

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Strategic Recommendations

Our analytics team creates bespoke documents that illustrate data and clearly articulate likely interpretations.

  • 1

    Get in touch with one of our experts and discover how human mobility data can benefit your business.

  • 2

    Work with our team to develop data strategies that help answer your specific questions.

  • 3

    Use custom insights to make critical decisions that help strengthen your business.

What can location data do for your business?

Reach out to find out! One of our experts will contact you shortly.

Unacast Buyers Guide
Not sure how to get good value out of Human Mobility Data?

Download Our
Buyer's Guide

  • Different types of data and what each of them does best
  • Critical questions to ask during the vetting and buying process
  • Perspectives from data scientists and business strategists
  • A glossary of terminology