Location data for competitive intelligence

Uncover new trends about your competitive landscape using location data. Leading organizations leverage Unacast to stay ahead of their competition.

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Empower your business with competitive intelligence data

Benchmark against your competitors

See how you stack up against other brands’ visitation trends across locations. Measure your market share and regional dominance over time.

Illustration - Rooted in data science
Illustration - Rooted in data science

Refine your strategic positioning

Understand where your competitors play in the field to inform your next location, product offerings, or partnerships.

Uncover your competitors’ customer profiles

Identify foot traffic trends and demographics of your competitors’ customers.

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Ready to level up your data game?

Gain critical insights about your competitors’ foot traffic trends and customers.

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Data for competitive analysis

Understanding your competitive positioning typically involves sample-based methods that are limited in scope, difficult to understand, and challenging to conduct. We've changed that.

Discover

when, from where, and how long customers visit your locations vs. your competitors' locations.

Benchmark

against competitors’ foot traffic, peak visitations, and visitor trends.

Identify

partnership opportunities, product opportunities, and previously unknown competitors based on cross-visitation data.

Analyze

potential cannibalization effects, measure localized brand affinity, and conduct void analyses.

Understand

the demographics of your customers vs. your competitors’ customers, and identify new opportunities for growth.

Find

your next potential site before your competitors find it.
Discover
BenchmarkIdentifyAnalyzeUnderstandFind
Location:
Austin, TX
Discover Dashboard
Discover
Benchmark
IdentifyAnalyzeUnderstandFind
Location:
Austin, TX
Benchmark Dashboard
DiscoverBenchmark
Identify
AnalyzeUnderstandFind
Location:
Austin, TX
Identify Dashboard
DiscoverBenchmarkIdentify
Analyze
UnderstandFind
Location:
Austin, TX
Analyze Dashboard
DiscoverBenchmarkIdentifyAnalyze
Understand
Find
Location:
Austin, TX
Understand Dashboard
DiscoverBenchmarkIdentifyAnalyzeUnderstand
Find
Location:
Austin, TX
Find Dashboard

Discover

when, how long, and from where your customers visit your locations vs. your competitors.
Your product screen using Unacast Discover data

Benchmark

against competitors’ foot traffic, peak visitations, and visitor trends.
Your product screen using Unacast Benchmark data

Identify

partnership opportunities, product opportunities, and previously unknown competitors based on cross-visitation data.
Your product screen using Unacast Identify data

Analyze

potential cannibalization effects, measure localized brand affinity, and conduct void analyses.
Your product screen using Unacast Analyze data

Understand

the demographics of your customers vs. your competitors’ and identify new opportunities for growth.
Your product screen using Unacast Understand data

Find

your next potential site before your competitors.
Your product screen using Unacast Closing data

Ready to level up your competitive insights?

Get real-time location data for competitive intelligence.

Get Started

Our competitive intelligence data sets

Unacast provides specific data sets for competitive intelligence, which can be segmented by area, venue, and frequency. With this data, you’ll have the ability to benchmark against brands, other venues, and competitors.

For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.

Foot Traffic Data

Understand foot traffic in specific areas or at a particular venue.

Trade Area Data

Understand the home and work areas of your business and your competitors.

Cross-Visitation Data

See the other venues your customers and competitors’ customers are visiting.

Migration Patterns

Identify new population trends and demographic shifts before your competitors.

Explore data trends

Macro-level visitation

at the state, city, county, or neighborhood level.

Micro-level visitation

for specific venues or custom polygons.

Activity types

like Travel, Dwell, and Potential Dwell.

Catchment area data

such as origin of foot traffic and distance traveled.

Demographics

of your visitors and competitors’ visitors.

Capture rate

of area foot traffic to store visits and purchases.

Industry level data

to benchmark your performance.

Return rate

of your customers and competitors’ customers.
Macro-level
Trends Report Macro data
Micro-level
Trends Report Micro data
Activity Types
Trends Report Activity Type data
Catchment Area
Trends Report Catchment data
Demographics
Trends Report Demographics data
Capture Rate
Trends Report Capture Rate data
Industry Level Data
Trends Report Industry data
Return Rate
Trends Report Return data

Download our Data Dictionary

Data Dictionary

Trends You Can Explore

Trends Report Macro data

Macro-level visitation

at the state, city, county, or neighborhood level.
Trends Report Micro data

Micro-level visitation

for specific venues or custom polygons.
Trends Report Activity Type data

Activity types

like Travel, Dwell, and Potential Dwell.
Trends Report Catchment data

Catchment area data

such as origin of foot traffic and distance traveled.
Trends Report Demographics data

Demographics

of your visitors and competitors’ visitors.
Trends Report Capture Rate data

Capture rate

of area foot traffic to store visits and purchases.
Trends Report Industry data

Industry level data to benchmark

your performance.
Trends Report Return data

Return rate

of your customers and competitors’ customers.

Download our Data Dictionary

Data Dictionary

Get your custom data

We provide a selection of highly specific data sets in our Unacast Site Selection solution, many of which can be segmented by area: census tract, county, state; or frequency:

Get a Custom Data Sample

Latest News and Insights

Unacast and Gravy Analytics: The Future of Location Insights
Unacast and Gravy Analytics have merged to create the future of location insights. Learn more from our CEO, Thomas Walle.
Mitigating Property Risk: Using Location Data to Assess Property Values
Learn how to use location data to assess property values and mitigate property risk.
Navigating the World of Store Location Data: A Comprehensive Guide
Properly leveraging store location data is critical to modern decision making for retail, marketing, commercial real estate, urban planning and more.

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