Location data for competitive intelligence

Uncover new trends about your competitive landscape using location data. Leading organizations leverage Unacast to stay ahead of their competition.

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Empower your business with competitive intelligence data

Benchmark against your competitors

See how you stack up against other brands’ visitation trends across locations. Measure your market share and regional dominance over time.

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Illustration - Rooted in data science

Refine your strategic positioning

Understand where your competitors play in the field to inform your next location, product offerings, or partnerships.

Uncover your competitors’ customer profiles

Identify foot traffic trends and demographics of your competitors’ customers.

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Ready to level up your data game?

Gain critical insights about your competitors’ foot traffic trends and customers.

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Data for competitive analysis

Understanding your competitive positioning typically involves sample-based methods that are limited in scope, difficult to understand, and challenging to conduct. We've changed that.

Discover

when, how long, and from where your customers visit your locations vs. your competitors.
Your product screen using Unacast Discover data

Benchmark

against competitors’ foot traffic, peak visitations, and visitor trends.
Your product screen using Unacast Benchmark data

Identify

partnership opportunities, product opportunities, and previously unknown competitors based on cross-visitation data.
Your product screen using Unacast Identify data

Analyze

potential cannibalization effects, measure localized brand affinity, and conduct void analyses.
Your product screen using Unacast Analyze data

Understand

the demographics of your customers vs. your competitors’ and identify new opportunities for growth.
Your product screen using Unacast Understand data

Find

your next potential site before your competitors.
Your product screen using Unacast Closing data

Ready to level up your competitive insights?

Get real-time location data for competitive intelligence.

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Our competitive intelligence data sets

Unacast provides specific data sets for competitive intelligence, which can be segmented by area, venue, and frequency. With this data, you’ll have the ability to benchmark against brands, other venues, and competitors.

For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.

Explore data trends

Download our Data Dictionary

Data Dictionary

Trends You Can Explore

Download our Data Dictionary

Data Dictionary

Get your custom data

We provide a selection of highly specific data sets in our Unacast Site Selection solution, many of which can be segmented by area: census tract, county, state; or frequency:

Get a Custom Data Sample

Data that works where you work

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Schedule a Meeting

Meet with us, and put Unacast’s data to the test.