Location data for competitive intelligence
Uncover new trends about your competitive landscape using location data. Leading organizations leverage Unacast to stay ahead of their competition.
Get Started
Uncover new trends about your competitive landscape using location data. Leading organizations leverage Unacast to stay ahead of their competition.
Get StartedSee how you stack up against other brands’ visitation trends across locations. Measure your market share and regional dominance over time.
Understand where your competitors play in the field to inform your next location, product offerings, or partnerships.
Identify foot traffic trends and demographics of your competitors’ customers.
Gain critical insights about your competitors’ foot traffic trends and customers.
Get StartedUnderstanding your competitive positioning typically involves sample-based methods that are limited in scope, difficult to understand, and challenging to conduct. We've changed that.
Get real-time location data for competitive intelligence.
Get StartedUnacast provides specific data sets for competitive intelligence, which can be segmented by area, venue, and frequency. With this data, you’ll have the ability to benchmark against brands, other venues, and competitors.
For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.
We provide a selection of highly specific data sets in our Unacast Site Selection solution, many of which can be segmented by area: census tract, county, state; or frequency:
Get a Custom Data SampleAnswers to the most pressing questions about gathering, analyzing, and leveraging insights on your competitors and the broader market landscape.
Competitive intelligence is the process of gathering and analyzing information about competitors to inform business strategy. It helps companies understand market positioning, customer behavior, and potential threats.
You can gather competitive intelligence through public data, market research, customer reviews, and advanced analytics like foot traffic comparisons. Unacast helps clients measure store visits, market share, and visitation trends to benchmark against competitors in real time.
It empowers businesses to make proactive decisions, identify opportunities, and stay ahead of shifts in consumer behavior. With location-based competitive insights, brands can uncover what’s working — or not — for their rivals.
Common tools include web scraping platforms, survey tools, and data providers like Unacast that offer location intelligence and foot traffic data. These tools help track competitor performance across markets and time.
Use it to identify store location opportunities, adjust pricing or promotions, optimize offerings, and refine messaging. With mobility data, you can compare consumer loyalty and visit frequency across competitor locations.
