What is Location
The use of location data in business has the power to dramatically improve strategic decision making, customer targeting and business operations. Unlike static data sets that only get reviewed once a quarter during KPI analysis, location data is often based on mobile location data and geolocation technologies such as GPS data, which can unlock enormous insights into customer behavior, departmental successes (or failures) and competitive opportunities. The only remaining question teams have is how to activate it.
Whether this is new territory for your company, or you are relatively familiar with the process, Unacast, a location data company, has groundbreaking tools to help you leverage location data. Every organization, from retailers to government agencies, stands to benefit. Ready to see it in action? We are inviting data scientists and analysts to a free, 7-day trial of our Data Portal.