What is Location
Location data, also known as geospatial data, refers to objects present in a geographic space. It represents human mobility, or how people move around the world and to specific points of interest (POIs). It is collected via mobile GPS pings that are aggregated and contextualized into meaningful insights, such as how many people visited a location and for how long (i.e., foot traffic data); the work and home locations of your visitors (i.e., trade area data); where else your customers shop (i.e., cross-visitation data, and where people are moving to and from (i.e., migration pattern data).
Location data in business has the power to dramatically improve strategic decision making, customer targeting and business operations. Unlike static data sets that only get reviewed once a quarter during KPI analysis, location data is often based on mobile location data and geolocation technologies such as GPS data, which can unlock enormous insights into customer behavior, departmental successes (or failures) and competitive opportunities. The only remaining question teams have is how to activate it.
Whether this is new territory for your company, or you are relatively familiar with the process, Unacast, a location data company, has groundbreaking tools to help you leverage location data. Every organization, from retailers to government agencies, stands to benefit. Ready to see it in action? We are inviting data scientists and analysts to a free, 7-day trial of our Data Portal.