Location Data | Unacast

How customers use our location data

Build better products and analyze human mobility at a global or local level.

Man and Woman at a gym, looking at the woman's phone. There is demographic data overlaid on top of it.

Create Better-Performing Audiences

Build audiences based on where people go in the real world. Reach untapped similar audiences and capture new market share.

Build Targeted Audiences

Understand Foot Traffic & Visitation Trends

Observe movement patterns of mobile devices and measure visits to locations of interest. Analyze and compare consumer foot traffic trends for custom areas.

Analyze Foot Traffic

A top-down view of a city, with three locations connected by a path, showing their foot traffic data.

A top down view of a city, with an area highlighted with the text "serve ad campaign here"

Perform Location-Based Advertising

Target the right customer at the right time in the right place to improve ROAS. Geotarget people in your trade areas and the personas that matter most to your business.

Optimize Location-Based Ads

Measure Offline Attribution

Understand the performance of OOH advertising and how campaigns drive foot traffic to areas of interest.

Track Ad Effectiveness

A top-down view of a crosswalk, with the location foot traffic graph overlaid on top of it.

An Image of a laptop with data on the screen. There is a graphic overlaid on top of it, connecting location data, insights, and your AI model.

Create Better Products

Include location data in your products and AI models to provide insights into foot traffic, location demographics, retail performance, and more.

Improve Product Insights

Why Unacast

High Quality Data

Save on storage and processing costs with data that is cleansed to reduce waste by 65%.

Volume & Scale

With more than 1 billion monthly devices across 180+ countries from 15+ suppliers, get the scale you need.

Easier to Work With

Save time and resources with data that is pre-processed, merged, and scoped to your exact needs.

Forensic Flagging

Leverage our forensic flags for information about origin, accuracy, and other data characteristics.

Accuracy

Rely on the industry’s most clean and usable location data for accurate offline attribution and human mobility analysis.

Dependable Delivery

Rest easy with our 24/7 data delivery monitoring and high-touch customer support.

Historical Analytics

Access up to 3 years of historical data.

Privacy First

Ensure compliance with worldwide privacy requirements. Our PrivacyCheck methodology ensures no data from sensitive places is ever used.

High Quality Data

Save on storage and processing costs with data that is cleansed to reduce waste by 65%.

Volume & Scale

With more than 1 billion monthly devices across 180+ countries from 15+ suppliers, get the scale you need.

Easier to Work With

Save time and resources with data that is pre-processed, merged, and scoped to your exact needs.

Forensic Flagging

Leverage our forensic flags for information about origin, accuracy, and other data characteristics.

Accuracy

Rely on the industry’s most clean and usable location data for accurate offline attribution and human mobility analysis.

Dependable Delivery

Rest easy with our 24/7 data delivery monitoring and high-touch customer support.

Historical Analytics

Access up to 3 years of historical data.

Privacy First

Ensure compliance with worldwide privacy requirements. Our PrivacyCheck methodology ensures no data from sensitive places is ever used.

Book a Meeting

What else can you do with location data?

Inform investment decisions

Run predictive analyses

Manage store operations

Employ strategic retargeting

Enrich existing consumer data

Perform competitive intelligence

Segment mobile devices based on behavior

Determine home and work locations, and distance traveled

Understand characteristics of residents and visitors