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Location Data

Privacy-friendly device-level location data for areas of interest globally.

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How customers use our location data

Build better products and analyze human mobility at a global or local level.

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Create Better-Performing Audiences

Build audiences based on where people go in the real world. Reach untapped similar audiences and capture new market share.

Build Targeted Audiences

Understand Foot Traffic & Visitation Trends

Observe movement patterns of mobile devices and measure visits to locations of interest. Analyze and compare consumer foot traffic trends for custom areas.

Analyze Foot Traffic
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Perform Location-Based Advertising

Target the right customer at the right time in the right place to improve ROAS. Geotarget people in your trade areas and the personas that matter most to your business.

Optimize Location-Based Ads

Measure Offline Attribution

Understand the performance of OOH advertising and how campaigns drive foot traffic to areas of interest.

Track Ad Effectiveness
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Create Better Products

Include location data in your products and AI models to provide insights into foot traffic, location demographics, retail performance, and more.

Improve Product Insights

Why Unacast

High Quality Data

Save on storage and processing costs with data that is cleansed to reduce waste by 65%.

Volume & Scale

With more than 1 billion monthly devices across 180+ countries from 15+ suppliers, get the scale you need.

Easier to Work With

Save time and resources with data that is pre-processed, merged, and scoped to your exact needs.

Forensic Flagging

Leverage our forensic flags for information about origin, accuracy, and other data characteristics.

Accuracy

Rely on the industry’s most clean and usable location data for accurate offline attribution and human mobility analysis.

Dependable Delivery

Rest easy with our 24/7 data delivery monitoring and high-touch customer support.

Historical Analytics

Access up to 3 years of historical data.

Privacy First

Ensure compliance with worldwide privacy requirements. Our PrivacyCheck methodology ensures no data from sensitive places is ever used.

High Quality Data

Save on storage and processing costs with data that is cleansed to reduce waste by 65%.

Volume & Scale

With more than 1 billion monthly devices across 180+ countries from 15+ suppliers, get the scale you need.

Easier to Work With

Save time and resources with data that is pre-processed, merged, and scoped to your exact needs.

Forensic Flagging

Leverage our forensic flags for information about origin, accuracy, and other data characteristics.

Accuracy

Rely on the industry’s most clean and usable location data for accurate offline attribution and human mobility analysis.

Dependable Delivery

Rest easy with our 24/7 data delivery monitoring and high-touch customer support.

Historical Analytics

Access up to 3 years of historical data.

Privacy First

Ensure compliance with worldwide privacy requirements. Our PrivacyCheck methodology ensures no data from sensitive places is ever used.

Book a Meeting
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What else can you do with location data?

Inform investment decisions

Run predictive analyses

Manage store operations

Employ strategic retargeting

Enrich existing consumer data

Perform competitive intelligence

Segment mobile devices based on behavior

Determine home and work locations, and distance traveled

Understand characteristics of residents and visitors

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Frequently Asked Questions

Whether you’re looking to understand real-world consumer behavior or improve your marketing strategies, find answers to your most common questions and effectively leverage Unacast’s location data.

What is location data?

Location data is all about understanding where people and devices are in the physical world. It's gathered using tools like GPS, WiFi, and cell towers, and it plays a big role in helping businesses make smarter decisions—whether it’s choosing a new store location, targeting ads more effectively, or improving public safety.

How accurate is location data?

The accuracy of this data can vary depending on how it's collected. GPS is typically precise to within a few meters, while WiFi or cell tower data might be a little less exact. At Unacast, we focus on quality over quantity, filtering and validating data to ensure we’re working with reliable, consistent information.

How is location data collected?

There are a variety of ways to collect location data. From mobile apps and Bluetooth beacons to GPS signals and WiFi connections, the key is combining these sources in a privacy-conscious way. At Unacast, we gather data from trusted providers and take privacy seriously every step of the way.

What are location data sources?

You’ll commonly see this kind of data come from mobile devices, apps, sensors, and wireless networks. Our job is to turn that raw data into useful, privacy-safe insights that help make sense of how people move through the world.

Why is location data important?

For businesses, this kind of data unlocks a clearer view of customer behavior. It’s used to figure out where to open new stores, improve marketing strategies, or understand foot traffic trends. At Unacast, we take that information and turn it into actionable intelligence for retail, advertisers, real estate, public planning, and more.

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Meet with us and put Unacast’s data to the test.
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