Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Afternoon Coffee Buyers

1006

Mobile devices that visited coffee shops frequently in the afternoon

Amusement Park Enthusiasts

330

Mobile devices that visited amusement parks

Antique Enthusiasts

831

Mobile devices that visited an antique or vintage item store

Athletes

79

Mobile devices that visited gyms and health clubs and attend participatory sports events like marathons, community sports matches, yoga classes, etc.

Auto Buyers

76

Mobile devices that visited automobile dealerships

Auto Buyers - Acura

213

Mobile devices that recently visited an Acura automobile dealership

Auto Buyers - BMW

210

Mobile devices that recently visited a BMW automobile dealership

Auto Buyers - Chrysler

204

Mobile devices that recently visited a Chrysler automobile dealership

Auto Buyers - Daimler

209

Mobile devices that recently visited a Mercedes-Benz automobile dealership

Auto Buyers - Ford

205

Mobile devices that recently visited a Ford automobile dealership

Book a Meeting

Meet with us and put Unacast’s data to the test.