The latest Unacast Resources

Learn how to use location data to assess property values and mitigate property risk.

Properly leveraging store location data is critical to modern decision making for retail, marketing, commercial real estate, urban planning and more.

In our comprehensive analysis of the future of foot traffic, we'll explore foundational definitions, industry use cases, and the future of foot traffic.

Get prepared for Black Friday foot traffic spikes, understand how these foot traffic trends are changing over time, and see how location data can help you win.

Unacast’s popular machine learning datasets now applied to even more locations.

AI powered location data is the future. See how it can help your business, and learn more with Unacast.

Learn how to use location data to benchmark the performance of a store during the holiday season based on capture rate of foot traffic and competitor performance.

Learn how to connect with the shoppers that are coming in your door during the critical holiday season. Check out our retail holiday guide!

Understand site selection and how can you use it to drive success for your business. Learn more with Unacast.

Learn how trade area software is helping companies understand where their visitors are coming from, empowering them to make better business decisions.

Location data helps retail operators manage capacity and inventory planning for the holiday season and its increase in foot traffic. Learn more in the series.

Learn how to use US migration trends data to gain an advantage for your business and make better-informed investment decisions.

Learn how to unlock success with commercial real estate data and insights combined with location intelligence.

Our insights let you raise the bar on your competitive insights

In today's data-driven world, businesses are increasingly relying on Geographic Information System (GIS) data, a form of location data.

Spatial Analytics is a significant yet often underestimated tool that can offer actionable insights. Unacast shares a comprehensive guide to help your business.

Learn how to unlock the power of geospatial data, with applications, benefits, and future trends.

Learn about USPS data and how it's used to drive business decisions.

Unacast launched generative AI summaries, making it easier and faster to gain insights from location data.

We used Unacast Insights to analyze shopper traffic at four large malls across the U.S., in both growing and shrinking states and counties.

This curated repository gathers insights and knowledge from trusted sources across the digital landscape to present a holistic view on GPS data.

This comprehensive guide to retail analytics explores benefits, trends, best practices, and more. Learn more with Unacast retail analytics.

Unacast explored the shifting population trends in New York in 2023, and found it has lost $3.7 billion in annual state revenue.

Dive into the world of Location Analytics with Unacast’s in-depth guide. Understand its evolution, benefits, applications, and future trends. From businesses to decision-making, discover how geospatial data is shaping the way we see and interact with the world.

Our guide to using location data for competitive intelligence takes the guesswork out of understanding the success and share of competitors in a market.

Unacast created a comprehensive guide to site selection in 2023. Learn more through our example of a retail location analysis.

Check out Part 2 of our series about how machine learning is impacting the location data industry. This series of posts aims to provide a high-level overview of how machine learning can reduce costs and enhance privacy. 

Learn the pros and cons of how machine learning is changing the location data industry.

Learn how machine learning is changing the location data industry, and find out how this might impact your business.

We studied the shifting demographics in Florida due to all of its recent population changes. See what we found with Unacast Insights.

We studied retail foot traffic at several shopping malls throughout the U.S. Check out the latest findings from Unacast Insights.

We reviewed Texas population trends in the post-Covid era. Check out the migration insights we found.

An integral component of Location Intelligence — how do the primary options stack up?

Unacast shares a quarterly Migration Patterns Index to explore recent population trends in the United States.

Find out the newest up and coming New York zip codes in this Unacast study.

Unacast provides an extensive look into the best and worst sources of migration data in the U.S.

Understanding trade areas for your competitors is a crucial way to gain new market share. Learn more with Unacast Insights.

Unacast today announced the availability of Unacast Insights, a powerful new location intelligence platform.

We’re excited to announce the launch of Unacast Insights, our powerful new location intelligence platform.

Location intelligence is a critical aspect of modern business intelligence, identifying patterns and delivering insights on location data.

Discover what features matter when choosing location intelligence software and compare the leading location intelligence platforms to see which is right for you

Unacast has launched new machine learning powered foot traffic datasets, staying ahead of changes in the location data industry.

Explore the best investment decision software solutions and see why Unacast tops the list.

A meaningful portion of big data is geospatial data. Learn how to work with big data and geospatial analytics with Unacast.

We took a look at fast food foot traffic for brands like Taco Bell, Burger King, and Wendy's. See what we learned.

We explored Lowes foot traffic versus Home Depot to see which hardware store is winning the store visitation game. Learn more with Unacast.

We explored Subway foot traffic in the midst of the news that it may be exploring a sale. Learn more with Unacast retail foot traffic data.

Learn about alternative data sources for informing investment decisions, specifically footfall and geospatial data.

We've compared Apple Store foot traffic across the U.S. to Verizon Wireless stores using Unacast location data. See what we've learned!

We compared Sam's Club with Costco foot traffic to see which stores are performing best in the United States. Find out more with Unacast foot traffic!

We explored foot traffic for Tim Hortons and Dutch Bros, and found a complementary pairing we didn't expect. Learn more with Unacast.

We compared Chipotle foot traffic with Taco Bell to see which brand has the highest retail traffic in the industry. Learn more with Unacast.

Geospatial tools help companies map and analyze geographical location data. Learn how Unacast data empowers this process.

We measured KFC foot traffic compared to Popeyes foot traffic to see which of these national brands have the dominant market share.

Where are the places with highest foot traffic? Unacast created a report showing the cities in the United States with the most monthly foot traffic.

We compared Target foot traffic with Costco throughout the U.S. Check out the Unacast report and see how they compare!

We compared Home Depot foot traffic with its competitor Ace Hardware. What can this competitive intelligence tell us about these leading hardware retailers?

Explore Starbucks foot traffic compared to its biggest competitor, Dunkin Donuts. Learn more about foot traffic data with Unacast.

Location data is proving to be more important than ever in 2023. Learn the latest about location data from Unacast.

Explore Walmart foot traffic data and see how it compares to other retail brands. Learn more about foot traffic with Unacast.

Explore grocery store foot traffic through a head to head comparison of Kroger vs. Publix. Learn more about grocery store foot traffic data with Unacast.

Learn how to measure store traffic and performance using foot traffic data from Unacast.

Retail datasets can be a valuable resource for businesses looking to make more informed decisions. Learn about Unacast's retail solutions.

Retail competitive intelligence involves the collection and analysis of data to gain insights into your retail market.

Do you want to know how to measure market share for your retail business? Foot traffic is an important input for gaining a true understanding of your market.

Retail intelligence combines technology and analyses to help retailers optimize their business functions and increase profitability. Learn more with Unacast.

Understand catchment area and how to determine it using location data from Unacast.

What is a building footprint, and why is it important for my business? Learn more with Unacast.

Site selection analysis is a critical process for any business choosing a brick and mortar location. Learn how to run a successful site selection process.

This guide will provide definitions and concepts crucial to understanding foot traffic data, as well as actionable insights for your business.

Location-based advertising is one of the most important tactics for today's modern marketer. Unacast location data can help.

Offline measurement is critical for marketers to understand the impact of their campaigns. Unacast location data can help.

GIS connects data to a map and combines all descriptive data with location data. Learn best practices with Unacast.

How accurately can Unacast measure U.K. traffic volume in comparison to real physical measurements?

What exactly is mobility data? Where does it come from, and how can you use it to your advantage? Learn more with Unacast location data.

Location analytics built on spatial data can help find your next business location. Learn more with Unacast location data.

A report on U.S. migration patterns between states from 2019 through 2022, utilizing Unacast migration data.

Real estate site selection is the process of choosing a suitable physical location for any company or activity having an offline component. Our data can help.

Mall foot traffic data can provide insight into the shopping behavior of consumers. Unacast explores the foot traffic of four retail brands.

Footfall data shows how people engage with Points of Interest (POIs) in the real world. Learn how it can be applied to your industry.

We ranked the top 10 foot traffic data providers in the United States. Check out the full list.

Is the United States in a recession? We asked our data scientists to look at foot traffic data as of the end of June 2022.

Our interactive Social Distancing Scoreboard informed millions on the changes in how people moved across the US during the COVID-19 pandemic.

Commercial real estate analytics using foot traffic data is an important part of the site selection process. Learn how to implement it in your company.

Learn how restaurant foot traffic data can help you expand and optimize your business operations.

Consumer foot traffic data offers deep insight into the viability of your business and provides valuable forecasting information for future growth.

Urban planning data, including foot traffic data, can help with creating more sustainable cities. Learn how to work with location data to drive your business.

Learn how to perform a catchment area analysis based on distance and foot traffic in order to improve your business decisions. Explore data powered by Unacast.

Foot traffic analytics adds value for business forecasting. Examine the benefits of tracking foot traffic data and gain insight into the platforms that help.

Learn how to benchmark performance against competitors using foot traffic data.

Learn best practices for working with POI data in your organization. POI data provides real-world insights into your locations or points of interest.

Trade area analysis defines where visitors live and how far they are likely to travel to a particular place. Learn more and test out our trade area dataset.

Geospatial data is used across industries to inform insights about how people move around the world. Learn more with Unacast.

The COVID-19 pandemic forced population shifts like never before, but where are Americans moving to now, and what does this mean for the housing market?

Florida became a housing hot-spot following the pandemic. How many people are still moving South in 2022, and what does this mean for the housing market?

Mobility data matters now more than ever. Data from telcos has emerged as a ground truth of information, helping us make decisions that save businesses, cities, and even lives. With anonymized and aggregated mobility data derived from telco’s mobile networks, telcos are equipped to tackle tomorrow’s information challenges without compromising individual privacy. Read on to learn how.

Yas Island in Abu Dhabi is an example of commercial development done right. The area boasts an incredible array of tourist venues, including an F1 track. Expansion of development on Yas Island depends on understanding pandemic recovery and how large-scale events like the Grand Prix may or may not boost local traffic to neighboring venues. Location data can aid property developers with site selection and visitation profiles.

Aggregated foot traffic tells the story of the where, the when, and the how many, providing the temporal and geographical insights that speak to widespread change. What does post-pandemic London look like between 2020 and 2021?

Big box home improvement stores like Lowe’s and Home Depot saw growth throughout 2020, with many DIY projects and renovations keeping Americans occupied during restless times. The home renovation boom continued throughout 2021, but how did foot traffic and store visitation numbers for these retailers hold up during the pandemic?