The latest Unacast Insights

Location data is proving to be more important than ever in 2023. Learn the latest about location data from Unacast.

Explore Walmart foot traffic data and see how it compares to other retail brands. Learn more about foot traffic with Unacast.

Explore grocery store foot traffic through a head to head comparison of Kroger vs. Publix. Learn more about grocery store foot traffic data with Unacast.

Learn how to measure store traffic and performance using foot traffic data from Unacast.

Retail datasets can be a valuable resource for businesses looking to make more informed decisions. Learn about Unacast's retail solutions.

Retail competitive intelligence involves the collection and analysis of data to gain insights into your retail market.

Do you want to know how to measure market share for your retail business? Foot traffic is an important input for gaining a true understanding of your market.

Retail intelligence combines technology and analyses to help retailers optimize their business functions and increase profitability. Learn more with Unacast.

Understand catchment area and how to determine it using location data from Unacast.

What is a building footprint, and why is it important for my business? Learn more with Unacast.

Site selection analysis is a critical process for any business choosing a brick and mortar location. Learn how to run a successful site selection process.

This guide will provide definitions and concepts crucial to understanding foot traffic data, as well as actionable insights for your business.

‍The fastest growing states are also the most at risk from severe weather. See our analysis using Unacast migration pattern data.

With the latest migration patterns in the U.S., how will voting be impacted in the upcoming election?

Location-based advertising is one of the most important tactics for today's modern marketer. Unacast location data can help.

Offline measurement is critical for marketers to understand the impact of their campaigns. Unacast location data can help.

GIS connects data to a map and combines all descriptive data with location data. Learn best practices with Unacast.

How accurately can Unacast measure U.K. traffic volume in comparison to real physical measurements?

What exactly is mobility data? Where does it come from, and how can you use it to your advantage? Learn more with Unacast location data.

Location analytics built on spatial data can help find your next business location. Learn more with Unacast location data.

A report on U.S. migration patterns between states from 2019 through 2022, utilizing Unacast migration data.

Real estate site selection is the process of choosing a suitable physical location for any company or activity having an offline component. Our data can help.

Mall foot traffic data can provide insight into the shopping behavior of consumers. Unacast explores the foot traffic of four retail brands.

Footfall data shows how people engage with Points of Interest (POIs) in the real world. Learn how it can be applied to your industry.

How One Global Bank Increased Return-on-Assets for Commercial Real Estate Investments with Unacast’s Migration Patterns Data

The Data Market's Newest Location Intelligence on Population Movement

How a Fortune 500-Ranked Property and Casualty Insurer Optimized for Profitability Using Location Data

We ranked the top 10 foot traffic data providers in the United States. Check out the full list.

Unacast reviewed travel behavior data and hotel foot traffic for United States recession tracking.

Leading Home Builder Validated Investments with Unacast

Is the United States in a recession? We asked our data scientists to look at foot traffic data as of the end of June 2022.

How our Real Estate Client Improved its ROI on Brick-and-Mortar Sites

Our interactive Social Distancing Scoreboard informed millions on the changes in how people moved across the US during the COVID-19 pandemic.

Commercial real estate analytics using foot traffic data is an important part of the site selection process. Learn how to implement it in your company.

Why a Real Estate Company Chose Unacast's Location Data to Inform Their Investment Decisions

Learn how restaurant foot traffic data can help you expand and optimize your business operations.

How consumer foot traffic data can offer insight into the viability of your business, and provide valuable forecasting information for future growth.

Urban planning data, including foot traffic data, can help with creating more sustainable cities. Learn how to work with location data to drive your business.

Learn how to perform a catchment area analysis based on distance and foot traffic in order to improve your business decisions. Explore data powered by Unacast.

Foot traffic analytics adds value for business forecasting. Examine the benefits of tracking foot traffic data and gain insight into the platforms that help.

Learn how to benchmark performance against competitors using foot traffic data.

Learn best practices for working with POI data in your organization. POI data provides real-world insights into your locations or points of interest.

Location data is now easier than ever to visualize. Explore foot traffic trends, brand cross-visitation, and trade areas for Walgreens and Taco Bell.

Trade area analysis defines where visitors live and how far they are likely to travel to a particular place. Learn more and test out our trade area dataset.

Geospatial Data Analytics: Use Cases for Your Business

The COVID-19 pandemic forced population shifts like never before, but where are Americans moving to now, and what does this mean for the housing market?

Florida became a housing hot-spot following the pandemic. How many people are still moving South in 2022, and what does this mean for the housing market?

Supply chain woes are starting to impact auto manufacturers across the board, which begs the question: have supply chain disruptions impacted Tesla quality? 

Mobility data matters now more than ever. Data from telcos has emerged as a ground truth of information, helping us make decisions that save businesses, cities, and even lives. With anonymized and aggregated mobility data derived from telco’s mobile networks, telcos are equipped to tackle tomorrow’s information challenges without compromising individual privacy. Read on to learn how.

Yas Island in Abu Dhabi is an example of commercial development done right. The area boasts an incredible array of tourist venues, including an F1 track. Expansion of development on Yas Island depends on understanding pandemic recovery and how large-scale events like the Grand Prix may or may not boost local traffic to neighboring venues. Location data can aid property developers with site selection and visitation profiles.

Aggregated foot traffic tells the story of the where, the when, and the how many, providing the temporal and geographical insights that speak to widespread change. What does post-pandemic London look like between 2020 and 2021?

See what hotel location data tells us about first quarter earnings for major hospitality brands.

Gas prices have been above $4.00 per gallon since early March with no sign of ebbing. Have high prices affected gas station visitation in 2022?

Big box home improvement stores like Lowe’s and Home Depot saw growth throughout 2020, with many DIY projects and renovations keeping Americans occupied during restless times. The home renovation boom continued throughout 2021, but how did foot traffic and store visitation numbers for these retailers hold up during the pandemic? 

Supply chain shortages placed a demand on household items, and the rising costs of furniture saw many American families pivot to rental options for home decor. This trend resulted in a boom for the furnishing store and furnishing rental industries, with increased traffic to locations that could offer quality furniture at cost-effective prices. Was it simply the prices associated with new furniture or a greater variety in options with rental retailers that drove business to the sector?

A bustling and lively hotel is a general indicator of good health. But there’s so much more than simply counting the number of people walking through the door. Foot traffic and location data can help to leverage deeper insights.

Running a successful gas station means juggling a variety of data feeds. What can foot traffic tell us about the energy market, competition, and future revenue?

If you could collect data that truly made a difference in public health, why wouldn’t you? Location data from pharmacies has the potential to impact patient care and overall decision-making. It can be a powerful tool for the industry and a key factor in successful pharmacy analytics. 

Peloton announced layoffs and warehouse closures after miscalculating consumer demand for new bikes. Foot traffic data could have helped them forecast demand. Read on to find out more.

Unacast helps businesses perform retail site selection using location data and foot traffic analytics.

Prospecting is a vital part of any sales pipeline. Sales development representatives (SDRs) are in charge of sifting large volumes of data to find leads and hopefully land deals. Have you considered how location data can be part of your company's lead gen? Read on for more.

Economists use many predictive models to forecast a pending recession, and one of them is dollars spent on men's underwear. Location data can help forecast.

News broke and stock values crashed when Foot Locker recently announced they'd be selling a lot fewer Nike products in their stores. Meanwhile, Famous Footwear and Journeys reported strong fourth quarter earnings for 2021 and big hopes for 2022. What strategies set these brands apart, and how does location data fit into their success?

Sweetgreen's currently operating at a loss, but the salad company reports a strong 2022 sales outlook and 35 new locations in the works. With workers returning to the office and "lunchflation" impacting budgets, can Sweetgreen benefit from location data insights to improve site selection and performance?

AMC Entertainment recently purchased a gold mine stake, but our foot traffic data indicates Q1 2022 won't bring pots of gold to AMC just yet compared to their Q4 2021 profits. Looks like The Batman release didn't save the day, but perhaps another superhero will step in?

Can we make the assumption that increased foot traffic means increased revenue?

How do electric vehicle charging stations make site selection decisions? See how Unacast location data can help.

After years of financial scrutiny, press coverage, and a tanking valuation, coworking provider WeWork finally IPO'ed in 2021. We checked in on select WeWork locations in London, Toronto, and across the U.S. to gauge coworking foot traffic performance over the pandemic and into 2022.

Amazon announced 68 store closures in the U.S. and U.K. for their Amazon Books, 4-Star, and Pop Up brands, citing poor performance. Foot traffic bears this out.

Sporting goods stores saw foot traffic highs during the height of the pandemic as consumers gravitated toward outdoor activities. We checked the state of sports stores during 2021 and found one brand's tremendous pandemic immunity.

Unacast witnessed a pandemic effect on Hobby foot traffic, with brands like Hobby Lobby, Jo-Ann Stores, and Michael's Stores exceeding pre-COVID traffic levels and largely recovering from pandemic effects compared to other industries. We reviewed where in the U.S. Hobby's most in vogue, and which three major brands dominate in total traffic.

A 2021 Rolling Stones concert at Raymond James Stadium beat out the venue's Super Bowl traffic that year, but SoFi Stadium's 2022 stats looked better than ever. We also checked in on Wembley Stadium in London to compare UK sports attendance.

2021 brought an onslaught of catastrophic weather across the United States. Hurricane Ida, the Marshall and Middle Fork Fires, Quad-State Tornadoes, and Winter Storm Uri. Unacast visualized migration patterns for these storms and found some interesting local insights.

Convenience store foot traffic shows which stores are the highest performing. Learn more with Unacast foot traffic data.

Gas station foot traffic can show the effect of inflation. While gas companies report record profits, foot traffic falls.

We mapped the flow of people pre- and post-vaccine in Madrid, London, Paris, Berlin, and Rome to see if vaccination rates impacted movement in major urban areas.

Partnership combines Sensormatic Solutions shopper experience solution with Unacast’s mobility data to help retailers understand shopper movement outside the store.

Unacast, a global location data and analytics firm, today announced the expansion of its solution to include aggregated data sets for international markets in 80+ countries.

Unacast's recent analyses have revealed discount shopping's on the rise, from Goodwill to bargain motel stays. Do variety, five-and-dime, and discount merchandise stores follow the same trend?

The pandemic hit hotel chains and the broader travel industry the hardest. Have hotels shown pandemic recovery now restrictions are eased across the U.S.?

As we move into 2022, more Australian retail companies are harnessing the power of location data to drive revenue growth and improve efficiencies. If you’re looking to equip your business with the latest retail technology, consider these popular Australian retail analytics companies to get started.

CVS recently announced the closure of 900 locations over the next three years. Unacast investigated how major pharmacy chains CVS and Walgreens have fared.

Reports suggest used clothing sales are on the rise: a combination of supply chain woes and increased consumer interest in environmental thrift. Unacast looked at foot traffic for Goodwill from 2018 through 2021 to see if vintage is really the new black.

Check out Unacast's newest workbook comparing massage, spa, and esthetician self-care brands like Hand & Stone, Regal Nails, and Massage Envy.

Explore Unacast's newest workbook focused on Costco cross-visitation and big-box retailers. Where else do Costco customers visit across the US?

Amusement and recreation took a global hit during the COVID-19 pandemic, but are top entertainment brands like Dave & Busters and Drive Shack back on track?

Fueling Unacast's growth in 2021 was a fresh $16 million investment. We exceeded our revenue goal for the year, setting new annual and quarterly records in the process, and passed an ARR milestone along the way.

How has the COVID-19 pandemic affected the top self-storage players? To find out, we visualized foot traffic performance at self-storage facilities across the US.

The supply chain crisis hit Electronics providers hard. If a customer can't find their desired electronics at an Apple Store or Best Buy, where else are they likely to visit?

Looking closely at grocery store foot traffic can help us understand regional trends in brand affinity and identify areas for market growth.

When we checked in on the competition between apparel retailers lululemon and Athleta in October 2021, lululemon was outperforming its rival nationwide, while Athleta held an advantage in 11 state markets and several metro areas, such as Philadelphia, Cincinnati, St. Louis, and Dallas.

We tapped Unacast’s BYO Venue Data Platform and built an online workbook to study traffic trends from 2019 until the end of November 2021 at some of the largest airports in the U.S.

Anecdotally, it makes sense that foot traffic is an indicator of consumption -- where there are people coming in the door, transactions are being conducted. This makes mobility data valuable in a variety of industries, retail especially, and no time of the year produces the same level of retail foot traffic data in the US as the holiday shopping season.

Looking closely at the visitation dat these stores recorded over the past two years can help us visualize areas of regional competition between the two brands, understand how the pandemic has affected the holiday shopping season, and consider takeaways for retail marketing and operations in the post-pandemic era.

These top 10 retail analytics companies in the UK can help improve the customer experience using metrics like store performance, consumer habits, sales trends, foot traffic, and location data.

Let’s dive into the foot traffic data from Unacast’s Retail Impact Scoreboard to understand how retail is performing as a whole in November 2021, and which industries stand out from the crowd, for better or worse.

For this post, we created a Tableau workbook visualizing foot traffic performance at fitness centers in the US between January 1 2020 and September 30 2021.

For this post, we created a Tableau workbook visualizing foot traffic performance at two of the country’s top senior living brands.

Total foot traffic to shared workspaces is down both nationally and in every key state we measured — a clear indication of risk for analysts and investors with coworking brands in their portfolio.

The first week of November 2019 marked Popeyes’ highest-ever week of foot traffic. But how has visitation at Popeyes fluctuated since the start of Covid-19, what regions and metro areas are overperforming, and how can Popeyes and their competitors use the data?