New global partnership pairs Unacast's mobility data platform with Rishabh Software's engineering and analytics capabilities to help brands connect digital campaigns to real-world results
NEW YORK, NY — July 14, 2026 — Unacast, a leading global provider of location intelligence, has entered into a strategic partnership with Rishabh Software, a digital engineering and technology consulting firm, to help advertisers, retailers, media owners, and agencies tie campaign performance directly to real-world customer behavior.
The collaboration pairs Unacast's location intelligence platform with Rishabh Software's engineering depth across AdTech, AI, data, analytics, and cloud infrastructure. Together, the two companies aim to give marketers a clearer, privacy-first path from digital engagement to measurable, real-world outcomes — spanning audience measurement, attribution, and beyond.
Why it matters
Brands and media owners are under growing pressure to prove that their marketing spend translates into real business results. This partnership is built to close that gap, giving organizations the tools to link online engagement with offline visitation and purchase behavior — without compromising consumer privacy.
What the partnership delivers
Rishabh Software will build on top of Unacast's location intelligence platform to design and operationalize the next generation of audience measurement and attribution tools. Combined, the companies will offer an end-to-end portfolio covering:
- Audience measurement and omnichannel attribution
- Retail media analytics
- DOOH (digital out-of-home) audience measurement
- Consumer journey analytics
- Audience segmentation
- Location intelligence
- AI-powered data platforms
The goal: turn raw mobility and visitation data into insights businesses can act on, helping marketers sharpen performance, mature their measurement practices, and make better-informed decisions faster.
Leadership perspective
"We're excited to work with Rishabh Software to bring Unacast's location intelligence solutions directly into the hands of the teams who need it most: advertisers, retailers, and media owners looking to prove real-world impact," said Chris Gildea, Chief Revenue Officer at Unacast. "By combining our trusted mobility data with Rishabh Software's engineering, analytics, and AdTech expertise, organizations will be able to unlock new insights, improve measurement, and drive better business outcomes across initiatives."
Saumil Shah, Chief Strategy Officer at Rishabh Software, echoed that momentum: "As advertisers and media owners increasingly demand measurable business outcomes, audience intelligence and location-based analytics have become critical components of modern marketing technology stacks. This partnership further strengthens Rishabh Software's position as a trusted AdTech solutions provider, helping organizations accelerate audience measurement, attribution, retail media, DOOH analytics, and AI-driven marketing innovation."
Looking ahead
The partnership underscores a broader shift in the industry toward privacy-first measurement — solutions that let organizations understand real customer behavior, improve media performance, and make sound business decisions without relying on invasive tracking methods.
About Unacast
Unacast provides privacy-first location intelligence that helps organizations measure real-world behavior and make smarter business decisions.
About Rishabh Software
Rishabh Software helps enterprises build and modernize AdTech, AI, data, and cloud solutions that accelerate digital transformation and business growth.
