Foot Traffic Data for Insurance

Insurance providers across the globe use Unacast to translate real-world behavior into data-driven risk assessments.

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Insure Your Underwriting Process with Foot Traffic Data

Take the guesswork out of assessing risk and pricing policies.

Optimize pricing

High foot traffic places have higher risk. Your pricing should reflect that.

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Provide flexible options

Assess the impact of hybrid work schedules on risk, and deliver enhanced quotes using objective, validated foot traffic data.

Assess business interruption coverage

Effectively assess businesses’ loss of income claims associated with lockdowns, emergencies or evacuations.

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Safeguard against natural disasters

Leverage foot traffic data to understand the potential impact of natural disasters on local communities.

Best-in-class data built for your business

Join 100s of organizations leveraging Unacast data for strategic decision making.

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Location Data for Insurance Analysis

Traditional methods of underwriting business owners’ policies (BOP) based on revenue, claim history, or occupancy standards lack the solid proof insurers need to provide accurate quotes. With objective foot traffic data, you can properly identify, evaluate, and write/bind commercial risks with confidence.

A 3D visualization of foot traffic map

Property Insurance

Leverage foot traffic data to confidently insure your clients’ commercial properties against damage to physical, on-premise assets. Claims could include theft, weather-related issues, or structural, maintenance-level damages.

Business Interruption

Deliver comprehensive client quotes with supplemental foot traffic data, leveraging mobility insights to understand the potential impact of a revenue loss. These losses could be triggered by unexpected events that drive consumers away from your clients’ sites.

General Liability

Position foot traffic data alongside existing datasets to evaluate the risk of on-premise injuries. General liability claims could include slip and fall accidents, property damage, or customer injuries

A 3D visualization of the Trade Area

Build accurate risk assessments by understanding employee behavioral patterns. In a hybrid work era, coverage for office, factory and in-field workers is ever evolving with one constant– human mobility data.

Products Shopper Journey: A 3D map showing a shopper's journey through lines between businesses

Use objective foot traffic data to illustrate the potential impact of damages on surrounding areas, triggering a loss in revenue.

Make business decisions with confidence

Ready to learn more about how you can level up your decision making?

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Our Data


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Refined for Insurance

Deeper mapping and geospatial data, combined with data-driven insights into customer demographics and preferences, enable you to optimize client operations - from products and pricing to service delivery.

Visitor Stratification

See traffic broken out by different types of visitors, such as local visitors, tourists, or workers.

Industry Details

Evaluate performance by viewing aggregated data by industry, brand, and category / subcategory.

Global Reach

Access location data from around the world, then zoom in to the state, country, city, neighborhood, or census block group level.

Demographic Patterns

View the distribution of visitors by demographics, such as income, education, age, gender, and race.

Trade Areas

Uncover new trade area details such as visitor origins and the distances they travel to a location.

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Customer Testimonials

Ingrid Gonzale

Ingrid Gonzale

Director of Sales

Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!

Jeff Bank

Jeff Bank

VP, Strategic Alliance

Our strategic partnership with Unacast marries the expertise and data assets of Precisely and Unacast to deliver innovative and highly valued dynamic demographics data to our customers. We trust that our partnership with Unacast will continue to grow into the future.

Chris Withers

Chris Withers

Director of Data and Artificial Intelligence

BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.

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Jay Panchal


We chose Unacast after evaluating all of the major players because they have the best end product for firms that don't want to deal with a mess of raw mobility data. Everything is pre-canned and ready-to go making it clean and easy to use for the insights we need.

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Craig Szklany

VP, Global Solutions

Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly

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Jay Panchal


Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.

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