You may know how many people visit your location and when they arrive. But what happens before they walk through your doors? Where do they go when they leave? Are they choosing you intentionally, or just stopping by while running errands?
Traditional location analytics can leave these critical questions unanswered, creating blind spots that cost businesses real revenue with misdirected strategy and missed opportunities. This is precisely why Unacast is proud to announce Visitor Journeys, a powerful new solution delivering unprecedented visibility into the flow of human movement.
Visitor Journeys reveals not just where people are, but how they move, when they move, and what connects each visit across destinations and intent. It offers the context, clarity, and control analytics teams need to understand customer behavior across time and space.
Beyond Foot Traffic: the “How” to the “Why” and “Where”
Location analytics often stops at counting visitors. Visitor Journeys goes further to reveal how visitation patterns evolve over time, across spaces, and between destinations. Whether you're a retailer tracking customer loyalty, a real estate firm assessing location value, or a software team enriching products with behavioral insight, Visitor Journeys provides essential depth and clarity.
So, how does it work?
Unacast first establishes both the home and work location patterns for anonymized mobile devices that consent to share their location. Movement paths are then traced between thousands of categorized Points of Interest, with each journey enriched using time-of-day, day-of-week, and seasonal context. Machine learning identifies recurring behaviors, anomalies, and trends, transforming raw data into insights you can act on immediately.
This gives you journey mapping to see complete paths from origin to destination and beyond, temporal analysis to understand how movement patterns change by time and season, intent detection to distinguish between purposeful visits and opportunistic stops, competitive intelligence to track where customers go when they're not with you, and cross-location analysis to understand how different destinations interact in a customer's day.
Real-World Applications That Drive Results
When you understand the full context of customer movement, where they come from, where they go next, and how these patterns change over time, you unlock strategic advantages across every aspect of your business. Here are a few key use cases.
Customer Retention & Missed Opportunities
Are high-value customers quietly slipping away to competitors? Are there missed handoffs just after someone visits your location? Visitor Journeys identifies where churn is happening so you can act before it's too late.
Brand Loyalty You Can Measure
How loyal are your customers, really? Our data uncovers whether people are exclusively choosing you or regularly visiting other brands in your category. Discover actionable insights to deepen brand relationships and grow lifetime value.
Marketing Impact That’s Visible
You spend to bring people in the door. Now see if it’s working. Visitor Journeys shows customer flows before and after campaigns, revealing if they came straight from home (a sign of intent) or were already nearby. No more guessing on attribution.
Optimize Store Operations
Pair Visitor Journeys with Unacast’s Foot Traffic data to know when people visit and why. Visitor Journeys helps retail teams align staffing with peak periods, improve in-store experience, and understand how different destinations interact in a customer's day.
Competitive Intelligence
See where your customers go when they’re not with you. Discover which other brands they visit and how often, turning competitive positioning into a data-driven exercise, not a guessing game.
Now Available in the Unacast Insights Platform
Visitor Journeys integrates seamlessly with Unacast Insights, our location insights platform. This interactive dashboard allows you to segment journeys by time of day, weekdays vs. weekends, and duration (immediate vs. extended) to align operations and marketing with real-world behavior.
From competitive analysis to marketing planning to store ops optimization, you now have the data (and the timing) to act decisively.
Ready to Explore Visitor Journeys?
Visitor Journeys equips your team with the tools to move from observing behavior to shaping it. Whether you’re building location analytics software, managing retail performance, or making million-dollar real estate bets, understanding the flow of human movement over time is essential.
Book a meeting with us today and see how Visitor Journeys can shape your strategy.
