We at Unacast are committed to protecting and respecting data privacy and see privacy as a key driver for the growth of proximity technologies. Our privacy program covers the flow of proximity data from the point of collection to our customers’ platforms. Through our partner terms and conditions as well as through reviews of their privacy practices by our designated privacy officers, we strive to ensure that all our partners who contribute proximity data to us collect, use, and disclose the proximity data in compliance with applicable privacy laws and industry privacy standards.
We insist, among other things, on:
- Proper disclosures relating to the collection of proximity data
- User opt-in consent for the collection of location data from mobile devices
- Respecting mobile device users’ choices and device settings
Moreover, we also require that our customers process proximity data received from us in compliance with applicable privacy laws, industry standards, and their own privacy policies.