Retail

The industry's most trustworthy location data

Clients rely on our relentless pursuit of quality and data-science-based approach for an accurate picture of real-world events, tailored to their needs.

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Industry leading companies like Carto, Telia, and MiQ choose Unacast to help them move their businesses forward.
High-quality location data from more than 127 million monthly active users and counting.
Our clients trust us to put privacy front and center. We are compliant with GDPR and CCPA — and our own privacy guidelines go beyond legislation.

Insights for Retail

Explore the ways you can use location data to make better decisions in your retail business. Navigate below to learn more.

Gather Insights on Your Competitors

Competitive Intelligence

Learn when and how often people visit your property instead of your competitors' (and vice versa), and how many people overlap
Benchmark competitors’ peak visitations, foot traffic, and other metrics
Compare your visitor demographics to your competitors’

Get Context for Existing or Potential Locations

Neighborhood Activity

Measure and benchmark the addressable market for individual properties
Uncover patterns in residential and/or commercial stays
Determine how many visitors to a neighborhood are locals versus out-of-towners
Understand how far people are traveling in order to get to the neighborhood

Uncover the Relevant Characteristics of a Place

Neighborhood Profiling

Explore the demographics of the neighborhood population
Discover similarities and patterns in the home neighborhoods of your existing customer base
Measure how a neighborhood’s population changes over time and identify ideal neighborhoods for advertising

Measure the Performance of One or More Locations

Site Performance

Benchmark one or more properties’ ability to capture the addressable market
Determine your properties’ local catchment areas
Discover patterns in peak visitation, repeat or lapsed visitors, or visitor mix
Measure the impact of increased staff engagement, different merchandising mix, or alternative signage options

Evaluate and Prioritize New Locations

Site Selection

Determine which sites are near places where visitors already congregate or travel
Determine which site characteristics help create a lasting tenant or visitor base
Project capture rates for new sites
Find out which areas have gaps in the local marketplace

Measure and Market to Different Customer Types

Visitor Profiling

Explore the demographics of the visitor population
Discover similarities and patterns in the home origins of your visitors
Measure how the visiting population changes over time

Delivery Options

Unacast offers flexible delivery methods depending on your team’s needs.

Curated Data Sets

Build and download your own JSON files and other import-friendly formats

API

Easily connect Unacast insights and data feeds — including the Real World Graph — to your in-house systems

Visualizations

See the data actualized through charts, graphs, and other meaningful perspectives

Strategic Recommendations

Our analytics team creates bespoke documents that illustrate data and clearly articulate likely interpretations

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Get in touch to discover how location data can help test your hypothesis or bolster your analysis.
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Chat with our team to figure out which Unacast solutions can work best for your study.
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Use high-quality, curated data to discover answers to critical questions

What can location data do for your business?

Reach out to find out! One of our experts will contact you shortly.

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The industry's most trustworthy location data