Miami

Miami City Foot Traffic

Introduction

Foot traffic data refers to the measurement and analysis of the number of people moving into and out of a particular location over a given period of time. This information is commonly collected through various means such as cameras, sensors, and other forms of technology. The data is used by businesses, governments, and researchers to understand patterns of movement, assess the effectiveness of marketing campaigns, evaluate the popularity of certain locations, and for a variety of other purposes.

Miami Foot Traffic Data Insights by Geography

The average monthly foot traffic per venue for Miami in the last 12 months was 20,578, this is a 3.1% decrease from the previous 12 months. Though foot traffic in Miami is decreasing overall, zip code 33155 has seen a steady pattern. Palm Springs, Vanderbilt Park and Aventura neighborhoods experienced the highest total foot traffic for Miami. These 3 neighborhoods constitute over 14.3% of the total foot traffic experienced from 09/01-2022-08/30/2023. Conversely, the Kings Bay, North Coconut Grove, and Silver Palm neighborhoods experienced the lowest total foot traffic for the same period of time.

Methodology – Miami foot traffic data was pulled from the Foot Traffic Trend Value module on a monthly basis. The metric Person Count was averaged by zip code by month and simple linear regression was applied to generate trend lines for Foot Traffic.  When visualizing the data, the total foot traffic by zip code was plotted on a map and colored by total foot traffic. To analyze specific points of interest, data is aggregated at the Census Block Group geographic level.  Additionally, Census Track level data can be used to investigate the surrounding area to any point(s) of interest.

Miami Foot Traffic Data Insights by Season

Miami saw the highest average monthly foot traffic (23,457) July 2022 through December 2022 with May 2023 having the lowest average foot traffic of 17,475 average visitors. December 2022 had the highest average foot traffic (24,966) for the total time frame analyzed (06/01/2021-08/30/2023). When considering only the past 12 months, the foot traffic pattern holds displaying similar seasonality. Further analysis would provide insights into this change in visitor behavior.

The metric Person Count was summed by zip code by month to generate Foot Traffic. To analyze change in foot traffic by quarter, Person Count was summed by zip code by quarter and the percent change was calculated between quarters.

Miami Foot Traffic Data Insights by Industry

Utilizing the North American Industry Classification System (NAICS) codes available in the foot traffic trend value module, consumers can gain valuable insights on 97 unique industry sectors found in Miami. The top industries include: Supermarkets, General Merchandise Stores, Hardware Stores, Movie Theaters, and Children’s Clothing Stores. While the industry specific foot traffic patterns generally mirror the overall foot traffic pattern of Miami, there is a notable difference in the general merchandise store industry.  While the foot traffic trend in Miami is decreasing, the general merchandise store industry is experiencing an increase in average monthly foot traffic. Additionally, there was a larger than expected increase in foot traffic in the general merchandise store industry in July 2023. Deeper analysis of foot traffic data for specific brands in the general merchandise store industry could illuminate potential causes for this uptick.

Methodology – The NAICS codes were grouped to create broader Industry level classifications. The Person Count metric was then averaged by industry by month to calculate foot traffic. The data was then visualized for individual industries.

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Miami Foot Traffic Data Insights by Brand

Foot Traffic data is available for 1,118 unique brands in Miami allowing consumers to create detailed brand analysis as well as head-to-head comparisons between two or more brands. The most highly trafficked brands in Miami include: McDonald’s, Publix, Walmart, CVS, and Subway.Taking a deeper dive into the foot traffic data available for the 21 Walmart locations in Miami, we find that 4.76% or 1 locations are experiencing an increase in foot traffic. For the time period 09/01/2022-08/30/2023, West Hialeah has the highest average foot traffic pattern with 395,759 visits per month. The West Hialeah area had the highest total foot traffic for Miami Walmart locations with 4,353,352 visits. This can be explained by the zip code 33016 being home to 2 Walmart locations in total. The total foot traffic at the 9300 Nw 77th Ave location is decreasing, it is the most visited Walmart boasting approximately 9.51% of all Walmart foot traffic in Miami. Conversely, the 14325 Sw 268th St location accounts for only 0.08% of the total Miami Walmart foot traffic.

Methodology – The Miami data was filtered to only consider the brand Walmart. The metric Person Count was summed by zip code by month to calculate Foot Traffic. To analyze change in Foot Traffic by quarter, Person Count was summed by zip code by quarter and the percent change was calculated between quarters. For location level data, Person Count was summed by Street Address. Foot Traffic Percentage was calculated by taking the sum of foot traffic for street address and dividing the resulting value by the total Foot Traffic for Miami in the selected date range.

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