What our Demand Forecasting & Supply Chain solution solves for

Gain a deeper understanding in your supply chain, logistics, distribution, and demand forecasting. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.

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Measure consumer activity at precise locations to optimize supply chain planning

Explore changes in area demographic profiles that impact sales

Understand site potential using venue-specific foot traffic as a proxy

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Plan for opening, closing, or growing of sites and market areas

Enhance site analysis with advanced metrics like capture rate, visit duration, customer origin

Unlock trends for any area using custom-defined locations

Lambeth Council recognised as a trailblazer in post-COVID adaption with Unacast’s uniquely granular, comparative location data

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How to work with the data

Working with Unacast’s Competitive Intelligence solution, users can explore trends and insights in visitation, demographics, capture rate and area traffic, local trade area, and cross visitation behavior as well as benchmarking to brands, other venues, and competitors.

Positioning Analysis

Understanding your business’s positioning typically involves sample-based methods that are limited in scope and thus difficult to understand real-world trends or conduct with regular frequency. Unacast’s actual foot traffic insights helps customers augment their competitive analysis by allowing them to:

Benchmark against competitors’ foot traffic, peak visitations, visitor trends, etc.

Analyze potential cannibalization effects, localized brand affinity and conduct void analyses

Uncover cross-visitation trends and discover previously unknown competitors

Compare your visitors’ demographic profiles to those of your competitors

Understand consumer behavior with competitors’ sites and effects of their omnichannel sales

Data sets in
this solution

Unacast provides a selection of specific data sets in our Site Selection solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary here.

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Emerging areas and migration patterns

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Macro-level location data such as foot traffic at the county level

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Micro-level location data such as foot traffic to a particular venue

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Catchment area data such as origin of foot traffic or distance traveled

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Cross-visitation traffic between venues

Additional Resources

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Methodology & FAQs

You can learn more about our methodologies and view our frequently asked questions

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