Gain deeper insights about your venue, brand, or market-level performance using real-time location data. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.
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Measure the performance of a specific site beyond revenue
Benchmark sites against addressable market and competitors
Discover patterns in foot traffic and cross-shopping
Determine visitor profiles and catchment area
Evaluate the impact of promotions, campaigns, new features, etc.
Forecast and manage supply chain
Working with Unacast’s Site Performance solution, users can explore trends and insights in visitation, demographics, capture rate and area traffic, local trade area, and cross visitation behavior as well as benchmarking to brands, other venues, and competitors.
Understanding a specific venue’s performance typically involves point-of-sale revenue, but this data doesn’t capture how well a store performs in terms of visitation. Site-specific data can also be combined with visitation trends across broader geographies providing an effective indicator of brand, category or industry vitality and consumer behavior patterns. Providing actual foot traffic counts allows users to:
Discover patterns in foot traffic such as peak visitation, repeat or lapsed visitors, and average time at site
Conduct cross shopping, cannibalization, and void analyses
Benchmark one or more locations’ against competitors’ sites or total addressable market
Calculate and monitor customer conversion rate (purchases vs. visitors) and store potential
Uncover cross-visitation trends and measure competitors’ share of foot traffic
Determine visitor profiles like where they come from and average income levels
Unacast provides a selection of specific data sets in our Site Selection solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary here.
Emerging areas and migration patterns
Macro-level location data such as foot traffic at the county level
Micro-level location data such as foot traffic to a particular venue
Catchment area data such as origin of foot traffic or distance traveled
Cross-visitation traffic between venues
Site performance can be measured using KPIs like foot traffic, conversion rate, revenue, dwell time, and repeat visits. Unacast provides visibility into real-world visits, helping you benchmark against expectations or other locations.
Performance is influenced by location visibility, surrounding businesses, marketing, staffing, and even weather. Real-world data from Unacast helps isolate which factors have the biggest impact.
Analyze patterns in foot traffic and dwell time to adjust staffing, promotions, and layout. Identify underperforming locations and use competitive benchmarks to spot areas for improvement.
Monitoring ensures you’re catching early signs of decline or opportunity. With tools like Unacast, you can track performance trends over time and respond in real time to shifting consumer behavior.
It’s a deep dive into how a physical location is performing across various metrics — from foot traffic to revenue per square foot. When enriched with location intelligence, this analysis becomes a powerful tool for decision-making and optimization.
Learn more about how Unacast collects and aggregates location data in a manner that meets all applicable laws and regulations, including GDPR and CCPA.
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