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Unacast Insights

Location Insights Platform

Make location intelligence easy with the Unacast Insights platform.

Try the Platform
An image of the unacast UI. Shows a map of a pet supermarket along with relevant data in the sidebar.
map with location datamap with location data

How Customers Use Our Location Insights Platform

Analyze human mobility across the U.S. with Unacast’s location insights platform. Let our generative AI surface the exact insights you need to drive your business forward.

Grow into new markets with confidence

Use foot traffic, demographic, and location data to determine where to expand. Identify underserved areas before your competitors.

Get Market Insights
Map of overlapping trade areas of two Dunkin' locations
Map of whole foods in Manhattan, with demographic data of people who shop there.

Measure your marketing impact

Understand how your marketing and advertising efforts drive foot traffic to your locations. Maximize ROI and target your customers where they live and work.

Measure Performance

Refine your retail strategy

Use foot traffic trends, consumer psychographics, and trade area analysis to inform your product offerings, category mix, marketing campaigns, and partnerships.

Explore Retail Trends
Two charts stacked on top of each other. The bar chart on top shows visit length in average minutes through a six month period. The chart on the bottom shows the Average visit duration over the entire period,

Validate Property Investments

Analyze zip codes, neighborhoods, venues, and custom locations across the U.S. to understand the value of properties and validate investments.

Make better investment decisions

Identify emerging markets early and understand the future potential of a property. Find out how demographic shifts are impacting a specific neighborhood.

Explore Locations
A map of the demographic data in the 19026 zip code,

Understand the value of properties

Use foot traffic and visitation data to determine the value of commercial real estate investments, and the likelihood of tenants to renew.

Explore Properties
A chart showing the traffic trends over a six month period for a Dunkin' location

Stay Ahead of the Competition

Get insights into your competitors’ performance, customer base, and more. Measure your market share and regional dominance over time.

A table ranking grocery stores in the Philadelphia-Camden-Wilmington area based on brand rank, average monthly visits, and more statistics.Get Competitor Insights

Uncover Demographic Insights

Analyze the demographics of visitors to a location, and the demographic makeups of neighborhoods or custom areas.

Two charts. The top chart is a bar chart showing population segmentation of a neighborhood. The bottom chart shows weekly traffic trends.

Understand neighborhoods

Understand the characteristics of neighborhoods for both residents and visitors. Get deeper insight into your community’s foot traffic trends and validate community investments.

A table showing demographic data of upper suburban diverse families.

Understand your visitors

Get a deeper understanding not only of the demographics of visitors, but also their motivations. Find out where visitors come from, where they live and work, why they are visiting, and where else they go.

Get More with Location Insights

See how location insights are helping companies in retail, real estate, financial services, and more.

Shows graph of a Pennsylvania Dunkin's traffic trend data from Q3 2023 to Q2 2024

Foot Traffic

Understand how visits to a location change over time.

Shows dynamic trade area map of where visitors work in different Pennsylvania zip codes

Visitor Insights

Find out where visitors live and work, what brands they visit, and where they're coming from.

An AI Chat module answering a question about visitation data with a chart and analysis.

Marketing Performance

Measure and maximize marketing campaigns.

A Table showing benchmarking data of different Walmarts in Florida.

Benchmarking

Benchmark foot traffic in your industry or market.

A map of Delaware county, florida with demographic data of visitors and residents.

Neighborhood Data

Understand the characteristics of neighborhoods from visitors to residents.

A chart that shows the customer profile breakdown of an area.

Customer Profiles

Recognize your ideal customer profiles and meet them where they are.

A chart showing average visit length, and another chart showing average visit distribution.

Visitation Trends

Leverage visitation trends to validate investment decisions.

A chart showing an age breakdown.

Demographics

Get demographics like income, age, and more.

Book a Meeting

Meet with us and put Unacast’s data to the test.
bird's eye view of the city