Location Insights

Make location intelligence easy with the Unacast Insights platform.

Try the Platform
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How customers use our location insights platform

Analyze human mobility across the U.S. with Unacast’s location insights platform. Let our generative AI surface the exact insights you need to drive your business forward.

Grow into new markets with confidence

Use foot traffic, demographic data, and psychographic data to determine where to expand. Identify underserved areas before your competitors.

Get market insights
Graphs showing demographics and traffic trends of a Shopping Center at HillsideProduct shot showing a graph of the return rate of an office building

Understand the value of properties

Use foot traffic and visitation data to determine the value of commercial real estate investments, and the likelihood of tenants to renew.

Get property insights

Analyze people movements and behaviors in locations you care about

Visualize foot traffic and understand how people move throughout the U.S. — from zip codes down to specific neighborhoods and venues.

Explore location analytics
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Make better investment decisions

Identify emerging markets early and understand the future potential of a property. Find out how demographic shifts are impacting a specific neighborhood.

Start investing smarter

Refine your retail strategy

Use foot traffic trends, cross-shopping patterns, and trade area analysis to inform your product offerings, category mix, marketing campaigns, and partnerships.

Inform your strategy
Graphic with mapGraphic of four graphs showing demographics, visit length, capture rate, and return rate

Stay ahead of your competition

Get insights into your competitors’ performance, customer base, and more. Measure your market share and regional dominance over time.

Get competitor insights

Understand your visitors

Get a deeper understanding not only of the demographics of visitors, but also their motivations based on 80 behavioral segments. Find out where visitors come from, where they live and work, why they are visiting, and where else they go.

Explore visitor data
Graphs showing demographics and traffic trends of a Shopping Center at Hillside

Benefits of Location Insights

See how location insights are helping companies in retail, real estate, marketing & advertising, and more.
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Understand how visits to a location change over time

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Find out where visitors live and work, what brands they visit, and where they're coming from

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Measure and maximize marketing campaigns

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Benchmark foot traffic in your industry or market

Zip Code

Understand the characteristics of neighborhoods from visitors to residents

State Migration

Recognize your ideal customer profiles and meet them where they are

Visitation Trends Graph

Leverage visitation trends to validate investment decisions

Resident Demographics

Get demographics like income, age, and more.


What do you like best about Unacast?

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Who can use this data and how?

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How often is the data refreshed?

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How far back does the data go?

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Book a Meeting

Meet with us and put Unacast’s data to the test.