San Jose City Foot Traffic

The average monthly foot traffic per venue for San Jose in the last 12 months was 11,818, this is a 22.8%decrease from the previous 12 months. Though foot traffic in San Jose is decreasing overall, zip code 95023 has seen a steady increase. Milpitas, Santa Clara and Alamitos neighborhoods experienced the highest total foot traffic for San Jose. These 3 neighborhoods constitute over 20.8% of the total foot traffic experienced from 09/01-2022-08/30/2023. Conversely, the San Martin, Hollister, and Stanford neighborhoods experienced the lowest total foot traffic for the same period of time.

Methodology – San Jose foot traffic data was pulled from the Foot Traffic Trend Value module on a monthly basis. The metric Person Count was averaged by zip code by month and simple linear regression was applied to generate trend lines for Foot Traffic. When visualizing the data, the total foot traffic by zip code was plotted on a map and colored by total foot traffic. To analyze specific points of interest, data is aggregated at theCensus Block Group geographic level. Additionally, Census Track level data can be used to investigate the surrounding area to any point(s) of interest.

San Jose saw the highest average monthly foot traffic (15,844) April 2022 through September 2022 with February 2023 having the lowest average foot traffic of 8,975 average visitors. July 2022 had the highest average foot traffic (16,479) for the total time frame analyzed (06/01/2021-08/30/2023). When considering only the past 12 months, the foot traffic pattern changes displaying lower seasonality. Further analysis would provide insights into this change in visitor behavior.

Methodology - The metric Person Count was summed by zip code by month to generate Foot Traffic. To analyze change in foot traffic by quarter, Person Count was summed by zip code by quarter and the percent change was calculated between quarters.

Utilizing the North American Industry Classification System (NAICS) codes available in the foot traffic trend value module, consumers can gain valuable insights on 104 unique industry sectors found in San Jose. The top industries include: General Merchandise Stores, Supermarkets, Movie Theaters, Hardware Stores, and Children’s Clothing Stores. While the industry specific foot traffic patterns generally mirror the overall foot traffic pattern of San Jose, there is a notable difference in the hardware store industry. While the foot traffic trend in San Jose is decreasing, the hardware store industry is experiencing an increase in average monthly foot traffic. Additionally, there was a larger than expected increase in foot traffic in the hardware store industry in April 2023. Deeper analysis of foot traffic data for specific brands in the hardware store industry could illuminate potential causes for this uptick.

Methodology – The NAICS codes were grouped to create broader Industry level classifications. The Person Count metric was then averaged by industry by month to calculate foot traffic. The data was then visualized for individual industries.

Foot Traffic data is available for 1,032 unique brands in San Jose allowing consumers to create detailed brand analysis as well as head-to-head comparisons between two or more brands. The most highly trafficked brands in San Jose include: Starbucks, Costco, Target, McDonald’s, and Walmart.Taking a deeper dive into the foot traffic data available for the 129 Starbucks locations in San Jose, we find that 4.7% or 6 locations are experiencing an increase in foot traffic. For the time period 09/01/2022-08/30/2023, Evergreen has the highest average foot traffic pattern with 32,760 visits per month. The San Jose Mineta Airport area had the highest total foot traffic for San Jose Starbucks locations with 1,739,566visits. This can be explained by the zip code 95110 being home to 6 Starbucks locations in total. The total foot traffic at the 2990 East Capitol Express location is decreasing, it is the most visited Starbucks boasting approximately 2.35% of all Starbucks foot traffic in San Jose. Conversely, the 854 Blossom HillRoad location accounts for only 0.01% of the total San Jose Starbucks foot traffic.

Methodology – The San Jose data was filtered to only consider the brand Starbucks. The metric Person Count was summed by zip code by month to calculate Foot Traffic. To analyze change in Foot Traffic by quarter, Person Count was summed by zip code by quarter and the percent change was calculated between quarters. For location level data, Person Count was summed by Street Address. Foot Traffic Percentage was calculated by taking the sum of foot traffic for street address and dividing the resulting value by the total FootTraffic for San Jose in the selected date range.