Here you will see the results of foot traffic correlation analyses we performed for major brands. We compiled foot traffic and revenue data starting from the fourth quarter 2018 through the third or fourth quarter of 2021 depending on availability of revenue data. Dates were adjusted according to the brand’s fiscal year.
Clearly, the COVID-19 pandemic pivoted consumers to online shopping, but many industries still rely on traffic for a majority of their revenue, and that’s where we found the strongest traffic to revenue correlations. Scroll through the research below to learn more.
