Trade Area Data
Identify your true trade areas by looking at the home and work origins of your visitors and how they change over time.
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Identify your true trade areas by looking at the home and work origins of your visitors and how they change over time.
Book a meeting
Customers leverage Trade Area Data to validate investment decisions and inform key business functions, including:
Identify which areas are saturated with competitors, and which ones present untapped opportunities for brand investment.
Validate whether marketing campaigns are directly correlated with an increase in customer visits from target neighborhoods.
Reduce the risks of opening your new store by targeting the right consumers at the right place, ensuring accessibility both for local residents and neighboring visitors.
Measure customer loyalty from various neighborhoods with insights into changing visitor patterns around your store.
What you can get with Trade Area Data:
Identify
Use your customers’ home and work zip codes to identify trade areas.
Understand
Determine how far people travel to visit your business or your competitors.
Stay Ahead
Reveal oversaturated or high profitability locations in your market.
Target
Personalize your marketing to target and refine campaigns.
