How REITs use Foot Traffic

We created a Tableau workbook visualizing foot traffic performance at the properties of two top REITs from January 2019 to October 2021.

Let’s dive into the data to understand how Sunrise Senior Living and Brookdale Senior Living foot traffic has fluctuated over time, what regions and metro areas are overperforming, and how the brands (or their competitors) can use the data to their benefit.

Given the high risk that COVID posed to older adults, senior living brands nationwide suffered large human and commercial losses during 2020. The cost of the virus is made apparent in our maps of foot traffic data over the past 34 months.

Download the report now or check out the Tableau workbook.

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