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About us

Learn more about our story, the people behind the company and what the press has to say about us. And please get in touch!

Who we are

Who
we are

Founding story

Thomas Walle (Co-Founder & CEO) and Kjartan Slette (Co-Founder & COO) were part of the founding team at the music streaming service TIDAL, acquired by Jay Z in 2014. Thomas and Kjartan headed up commercial departments on both the supply and distribution side, helping to shape the then immature music streaming industry into a global phenomenon.

At TIDAL, they knew everything about what users listened to and the music they shared. Based on this, TIDAL recommended new and relevant music. What TIDAL didn't know was the concerts users went to, or how they moved around at the event - so, nothing about the user’s physical self.

Thomas and Kjartan wanted to build new functions (showing relevant music) and new monetization logics (monetizing insights to labels) based on this knowledge, but there was no data available to do so, as ticketing data was not openly available and GPS data was not accurate enough. This seemed to be a missed opportunity.

So, on the back of the iBeacon launch by Apple in 2013, Thomas and Kjartan decided to go out and fix this problem by building a company that connected all beacon and proximity sensors in the world to the same platform. That was the start of Unacast.

How we build and shape a new industry

We see a future where precise and verified location data will be absolutely necessary to power the most advanced global products in everything from marketing and analytics to bots and AI, through the Real World Graph™.

The power of proximity data can however only be fully harnessed if aggregated, and Unacast is the largest platform for doing so. We access these unique data sets by partnering with Proximity Solution Providers (PSPs) and and in return provide solutions for retargeting, attribution and monetization back to them.

Our mission

To provide sensor scale. Only the world’s largest platform of sensor data can easily facilitate building products and services on top of the physical world. 

That platform is Unacast.

Our values

Be your own CEO
Every day counts
Trust through transparency
Have fun. Seriously!
Keep the wheels turning

Leadership

Unacast
Leadership

Board

The
Board

Tom Henriksson

Tom Henriksson

Tom is a General Partner at OpenOcean - a pan-European venture capital firm focusing on business software at the Series A level. OpenOcean’s partners started and/or scaled MySQL, MariaDB, Nokia Interactive Advertising, Automic, Tideway and Orchestream.

With Openocean, Tom has led investment in Zentyal, CommerceGuys, EyeEm, LoopMe, Verto Analytics, TapDaq, and Unacast. Previously Tom launched and led Nokia Interactive Advertising, the leading first generation premium mobile ad-network, He was also Managing Director at Holtron Ventures where he led the A-round in MySQL.

Tom is an MBA graduate from Helsinki School of Economics and Business and served in the military, rising to the rank of Second Lieutenant.

Jon Øyvind Eriksen

Jon Øyvind Eriksen

Jon Øyvind Eriksen is Investment Director at Investinor, the largest VC investor in Norway. Before joining Investinor he was a serial entrepreneur. Mr Eriksen has worked in the advertising technology and marketing technology space since 1995.

For 15 years, he served as CEO for leading technology and media companies, including Internet Aksess, Mogul Technology and Kantega. Jon holds an MSc from the Norwegian University of Science and Technology (NTNU), and has been awarded an MBA with Distinction from London Business School.

He is currently a board member at BerGenBio, Boostcom Group, Novelda, Signicat, Swarm64 and Unacast.

Andy Chen

Andy Chen

Andy Chen is the Nordic venture partner for Vectr Ventures. Most recently he was the CEO of Aspiro Group (parent company and creator of TIDAL Music Streaming), a media technology company listed on NASDAQ Stockholm.

Andy currently serves on the World Economic Forum advisory council for media and technology. Prior to Aspiro Group, Andy was the CEO of Preview Networks, a leading venture-backed video content syndication and advertising platform. Andy was also Vice President for MTV Networks Europe and Viacom International where he headed of digital ventures for international markets. He also spent many years with Aegis Media as Global Director of Digital Strategy. Andy is an active angel investor and advisor to venture and private equity firms. He currently sits on the board of Unacast, Adjust, Linkfire, Scrive, Tattoodo, Falcon Social, and Iskilde.

He holds a triple B.A. degree in Architecture, City Planning and Scandinavian Cultures from the University of California, Berkeley and an MBA from Stockholm University.

Thomas Walle

CEO & Co-Founder

Thomas Walle

CEO & Co-Founder

As a seasoned sales and go-to-market professional, Thomas´s expertise and track record lies in building complex partnership ecosystems on a global level and running sales and account management teams in the enterprise and consumer markets.

Before he founded Unacast, Thomas spearheaded the business development and partnership department at streaming music service TIDAL. Tidal, which launched globally as the first HiFi lossless global streaming service, was later acquired by Jay Z. Under Thomas’ leadership, the department grew paying users by 10x, launched in multiple countries, and negotiated distribution deals with some of the world's largest mobile operators, cable-TV providers and media companies.

Prior to entering the music space, Thomas spent several years at PwC in corporate finance, supporting investors with due diligence projects related to M&A.

Thomas, once named among the Top 100 Young Leaders in Norway, holds a BS in Business and Communication from Copenhagen Business School, Denmark and the University of Southern California.

Kjartan Slette

COO & Co-Founder

Kjartan Slette

COO & Co-Founder

As an experienced negotiator and strategist, Kjartan is skilled at building high-performing teams that execute and excel in complex industries.

Kjartan is motivated by launching global products that fundamentally change industries. He was part of the founding team at TIDAL where he was responsible for all contract negotiations with music labels and rights holders. In this capacity, Kjartan secured the necessary licenses for TIDAL to launch globally, while managing a vast amount of partners in an economically complex contractual framework.

Previously, Kjartan launched RADR Music News, a VEVO/YouTube competitor that brings fully licensed ad-fuelled music videos to publishers. To foster innovation in the music industry, Kjartan co-founded MashUP, an innovation hub within music and technology.

Educated at the Copenhagen Business School, Kjartan was named a Top 100 Young Leader in Norway.

Investors

Our investors

OpenOcean partners with software entrepreneurs to build global winners. They like companies with large user-bases that disrupt existing markets; handle large amounts of data; crack serious technical challenges and sell their products to other businesses. Their mantra: Excellence in ease-of-use, SaaS, crowdsourcing or open source delivers better products, faster scaling and more sustainable businesses. The OpenOcean team are entrepreneurs with experience building billion dollar companies coupled with the desire and determination to continue learning.

Investinor is an evergreen venture investment company, investing in promising technology companies that are aiming for international growth and expansion. Investinor, with USD$525 million under management, is funded by the Norwegian government and syndicates all investments with other venture investors.

Notable private investors

WGI Group, managed by Michael Walrath, Noah Goodhart and Jonah Goodhart, founders of RightMedia (acquired by Yahoo)
Michael Barrett, former CEO of Millennial Media (acquired by AOL) and CEO of Admeld (acquired by Google)
Jason Kelly, former President of Millennial Media (acquired by AOL) and CRO of Admeld (acquired by Google)
Bill Wise, founding CEO of Mediaocean and former President of Right Media (acquired by Yahoo)

Press

Press articles

Featured news articles

Latest news articles

Press releases

Contact

Contact
us

We would love to talk to you about proximity and discover if our platform can benefit you. Or, to just share stories.

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Our offices

Oslo

Unacastle Norway

Valkyriegata 15A
0366 Oslo

New York

Unacastle US

300 Park Ave
10022 NYC