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Thomas Walle (Co-Founder & CEO) and Kjartan Slette (Co-Founder & COO) were part of the founding team at the music streaming service TIDAL, acquired by Jay Z in 2014. Thomas and Kjartan headed up commercial departments on both the supply and distribution side, helping to shape the then immature music streaming industry into a global phenomenon.
At TIDAL, they knew everything about what users listened to and the music they shared. Based on this, TIDAL recommended new and relevant music. What TIDAL didn't know was the concerts users went to, or how they moved around at the event - so, nothing about the user’s physical self.
Thomas and Kjartan wanted to build new functions (showing relevant music) and new monetization logics (monetizing insights to labels) based on this knowledge, but there was no data available to do so, as ticketing data was not openly available and GPS data was not accurate enough. This seemed to be a missed opportunity.
So, on the back of the iBeacon launch by Apple in 2013, Thomas and Kjartan decided to go out and fix this problem by building a company that connected all beacon and proximity sensors in the world to the same platform. That was the start of Unacast.
We see a future where precise and verified location data will be absolutely necessary to power the most advanced global products in everything from marketing and analytics to bots and AI, through the Real World Graph™.
The power of proximity data can however only be fully harnessed if aggregated, and Unacast is the largest platform for doing so. We access these unique data sets by partnering with Proximity Solution Providers (PSPs) and and in return provide solutions for retargeting, attribution and monetization back to them.
To provide sensor scale. Only the world’s largest platform of sensor data can easily facilitate building products and services on top of the physical world.
That platform is Unacast.
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OpenOcean partners with software entrepreneurs to build global winners. They like companies with large user-bases that disrupt existing markets; handle large amounts of data; crack serious technical challenges and sell their products to other businesses. Their mantra: Excellence in ease-of-use, SaaS, crowdsourcing or open source delivers better products, faster scaling and more sustainable businesses. The OpenOcean team are entrepreneurs with experience building billion dollar companies coupled with the desire and determination to continue learning.
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We would love to talk to you about proximity and discover if our platform can benefit you. Or, to just share stories.
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