Social Distancing Scoreboard

Our interactive Social Distancing Scoreboard informed millions on the changes in how people moved across the US during the COVID-19 pandemic.

Trusted by 10 million people

Actively used by 120 million people a month

Processes 9 billion data points a day

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Trusted and Featured By

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Track which industries are seeing visitation changes as a result of COVID-19

Learn more on our blog

Have questions about our methodology? Have a look at the articles and data schema below.

Driven by data science to maximize actionability

Unacast's robust team of data scientists and PhDs focuses on data accuracy to ensure that our partners and clients get high-quality insights that reflect real-world events.

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  • Our scoring system is based on the percentage increase or decrease from the same day in 2019:
    Hot: >20% increase
    Warm: 0-20% increase
    Cool: 0-20% decrease
    Cold: >20% decrease

  • We assign speed-analogy labels to the rapidity of industry recovery based on the trend slope:
    Stopped: slope
    Slow: slope between 0 and 0.01
    Fast: slope between 0.01 and 0.03
    Very Fast: slope > 0.03

  • Interested in traffic trends at a more granular level such as neighborhoods, brands, or venues? Contact our team to learn how our data feeds and insights reports can help.

What else can our data do?

The Scoreboard tool above is a high-level demonstration of how our data can help companies understand the current picture and react accordingly. Please contact us if you’d like to dig deeper:

Finer Resolution

Zoom in from the national and state-level maps to get insights at the county, city, neighborhood, census block group, or venue scales.

Industry Details

Our Real World Graph® comprises many more industries than what’s demonstrated above, including sub-categories (such as QSRs), brands, or individual locations.

Visitor Stratification

See traffic fluctuations broken out by different types of visitors, such as local visitors, tourists, or workers.

Contact us to learn more

Retail Impact Scoreboard at United States State-level data

Curious about exactly what data is included in the Retail Impact set? Check out the schema below. To download a sample of the data, please click here.

Download Full Schema
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Additional COVID-19 Location Data Tools

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