Case Studies

Unacast is committed to understanding how people move around on the planet by harnessing the power of location data. We’re building a future where precise and verified human mobility data helps organizations do well and do good. From driving business strategies to tracking infectious diseases, we align to the goals of our clients for the shared benefit of our global community.

Unacast now available on Bloomberg’s Data Marketplace

Unacast, the top location data company, is now available to Bloomberg Data License clients through Bloomberg Enterprise Access Point’s alternative data catalog. Unacast’s data will allow quants at hedge funds, insurance firms and other financial institutions to explore foot traffic, migration patterns and emerging markets.

Lambeth Council recognised as a trailblazer in post-COVID adaption with Unacast’s uniquely granular, comparative location data

You may never stop to think about it, but humans are rich and fascinating sources of data. Far from producing erratic, unconnected data points, every day we are weaving patterns through our behavioural habits and interactions with each other, and influencing markets and governments with our feet alone.

Using location data for better parks

This post is inspired by a conversation with Dr. Jamie Saxon, a Postdoctoral Scholar at the Center for Data and Computing of the University of Chicago. Jamie was originally trained as a particle physicist but made the professional transition to focus on cities because he wanted to better maximize the information gained across his career. We asked Jamie to share his thoughts on how location data is used in the public sector and the different ways it can help create better public parks. This is what we heard.

Trusted by industry leaders

Founded in 1915 by auto pioneer Henry Ford and now one of the nation's leading health care providers, Henry Ford Health System is a not-for-profit corporation managed by Chief Executive Officer Wright L. Lassiter, III and governed by a 17-member Board of Trustees, with volunteer-led advisory and affiliate boards providing additional leadership.

How I use location data as a CRE investor - Stefan Martinovic, Midwood Investments

Stefan Martinovic is Vice-president of Investments at Midwood Investment & Development, a $2 billion dollar family real estate office that currently owns 140 properties around the United States.

In any city, events are appreciated by residents and bring new visitors and revenue to town. The City of Oslo actively supports events ranging from outdoor concerts to the World Cup competitions at iconic Holmenkollen. By using Telia Crowd Insights, anonymous and grouped movement data, they gain valuable insights about their visitors at events but also to understand what went on outside the event – and what it meant for their city.

Increasing Revenue Through Smarter Site Selection: Unacast & Carto

CARTO, a leading location intelligence platform, was tasked with helping a local food truck business determine where they should be placing their trucks based on revenue prediction models. To do this, they needed to build precise models based on multiple streams of data.