Atlanta City Foot Traffic

The average monthly foot traffic per venue for Atlanta in the last 12 months was 15,068, this is a 6.9% decrease from the previous 12 months. Though foot traffic in Atlanta is decreasing overall, zip code 30296 has seen a steady increase. John’s Creek, Alpharetta and Brookhaven neighborhoods experienced the highest total foot traffic per venue for Atlanta. These 3 neighborhoods constitute over 19.1% of the total foot traffic experienced from 09/01-2022-08/30/2023. Conversely, the Downtown, Forest Park, and Brookhaven neighborhoods experienced the lowest total foot traffic per venue for the same period of time.

Methodology – Atlanta foot traffic data was pulled from the Foot Traffic Trend Value module on a monthly basis. The metric Person Count was averaged by zip code by month and simple linear regression was applied to generate trend lines for Foot Traffic. When visualizing the data, the total foot traffic by zip code was plotted on a map and colored by total foot traffic. To analyze specific points of interest, data is aggregated at theCensus Block Group geographic level. Additionally, Census Track level data can be used to investigate the surrounding area to any point(s) of interest.

Atlanta saw the highest average monthly foot traffic (17,356) April 2022 through October 2022 with May2023 having the lowest average foot traffic of 13,178 average visitors. July 2022 had the highest average foot traffic (18,693) for the total time frame analyzed (06/01/2021-08/30/2023). When considering only the past 12 months, the foot traffic pattern changes displaying greater seasonality. Further analysis would provide insights into this change in visitor behavior.

Methodology - The metric Person Count was summed by zip code by month to generate Foot Traffic. To analyze change in foot traffic by quarter, Person Count was summed by zip code by quarter and the percent change was calculated between quarters.

Utilizing the North American Industry Classification System (NAICS) codes available in the foot traffic trend value module, consumers can gain valuable insights on 99 unique industry sectors found in Atlanta. The top industries include: Supermarkets, General Merchandise Stores, Hardware Stores, Children’s ClothingStores, and Cosmetic Stores. While the industry specific foot traffic patterns generally mirror the overall foot traffic pattern of Atlanta, there is a notable difference in the hardware store industry. While the foot traffic trend in Atlanta is decreasing, the hardware store industry is experiencing an increase in average monthly foot traffic. Additionally, there was a larger than expected increase in foot traffic in the hardware store industry in December 2022. Deeper analysis of foot traffic data for specific brands in the hardware store industry could illuminate potential causes for this uptick.

Methodology – The NAICS codes were grouped to create broader Industry level classifications. The Person Count metric was then averaged by industry by month to calculate foot traffic. The data was then visualized for individual industries.

Foot Traffic data is available for 1,143 unique brands in Atlanta allowing consumers to create detailed brand analysis as well as head-to-head comparisons between two or more brands. The most highly trafficked brands in Atlanta include: Chick-fil-A, Kroger, Publix, McDonald’s, and Starbucks.Taking a deeper dive into the foot traffic data available for the 64 Starbucks locations in Atlanta, we find that 4.6% or 3 locations are experiencing an increase in foot traffic. For the time period 09/01/2022-08/30/2023, Roswell has the highest average foot traffic pattern with 35,884 visits per month. The Old Fourth Ward area had the highest total foot traffic for Atlanta Starbucks locations with 1,841,209 visits.This can be explained by the zip code 30308 being home to 5 Starbucks locations in total. The total foot traffic at the 9925 Haynes Bridge Rd location is decreasing, it is the most visited Starbucks boasting approximately 3.81% of all Starbucks foot traffic in Atlanta. Conversely, the 12655 Birmingham Hwy location accounts for only 0.03% of the total Atlanta Starbucks foot traffic.

Methodology – The Atlanta data was filtered to only consider the brand Starbucks. The metric Person Count was summed by zip code by month to calculate Foot Traffic. To analyze change in Foot Traffic by quarter,Person Count was summed by zip code by quarter and the percent change was calculated between quarters.For location level data, Person Count was summed by Street Address. Foot Traffic Percentage was calculated by taking the sum of foot traffic for street address and dividing the resulting value by the total Foot Traffic forAtlanta in the selected date range.