Nashville City Foot Traffic


Foot traffic data refers to the measurement and analysis of the number of people moving into and out of a particular location over a given period of time. This information is commonly collected through various means such as cameras, sensors, and other forms of technology. The data is used by businesses, governments, and researchers to understand patterns of movement, assess the effectiveness of marketing campaigns, evaluate the popularity of certain locations, and for a variety of other purposes.

Nashville Foot Traffic Data Insights by Geography

The average monthly foot traffic per venue for Nashville in the last 12 months was 14,440, this is a 6.9% decrease from the previous 12 months. Though foot traffic in Nashville is decreasing overall, zip code 37138 has seen a steady pattern. Donelson, Music Row and Southeast neighborhoods experienced the highest total foot traffic for Nashville. These 3 neighborhoods constitute over 30.7% of the total foot traffic experienced from 09/01-2022-08/30/2023. Conversely, the Capitol Hill, Oak Hill, and Hunter Island neighborhoods experienced the lowest total foot traffic for the same period of time.

Methodology – Nashville foot traffic data was pulled from the Foot Traffic Trend Value module on a monthly basis. The metric Person Count was averaged by zip code by month and simple linear regression was applied to generate trend lines for Foot Traffic. When visualizing the data, the total foot traffic by zip code was plotted on a map and colored by total foot traffic. To analyze specific points of interest, data is aggregated at theCensus Block Group geographic level. Additionally, Census Track level data can be used to investigate the surrounding area to any point(s) of interest.

Nashville Foot Traffic Data Insights by Season

Nashville saw the highest average monthly foot traffic (16,522) April 2022 through October 2022 withJune 2023 having the lowest average foot traffic of 12,979 average visitors. July 2022 had the highest average foot traffic (18,072) for the total time frame analyzed (06/01/2021-08/30/2023). When considering only the past 12 months, the foot traffic pattern changes displaying increased seasonality. Further analysis would provide insights into this change in visitor behavior.

Methodology - The metric Person Count was summed by zip code by month to generate Foot Traffic. To analyze change in foot traffic by quarter, Person Count was summed by zip code by quarter and the percent change was calculated between quarters.

Nashville Foot Traffic Data Insights by Industry

Utilizing the North American Industry Classification System (NAICS) codes available in the foot traffic trend value module, consumers can gain valuable insights on 98 unique industry sectors found in Nashville. The top industries include: Supermarkets, General Merchandise Stores, Movie Theaters, Women’s ClothingStores, and Hardware Stores. While the industry specific foot traffic patterns generally mirror the overall foot traffic pattern of Nashville, there is a notable difference in the hardware store industry. While the foot traffic trend in Nashville is decreasing, the hardware store industry is experiencing an increase in average monthly foot traffic. Additionally, there was a larger than expected increase in foot traffic in the hardware store industry in April 2023. Deeper analysis of foot traffic data for specific brands in the hardware store industry could illuminate potential causes for this uptick.

Methodology – The NAICS codes were grouped to create broader Industry level classifications. The Person Count metric was then averaged by industry by month to calculate foot traffic. The data was then visualized for ndividual industries.

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Nashville Foot Traffic Data Insights by Brand

Foot Traffic data is available for 977 unique brands in Nashville allowing consumers to create detailed brand analysis as well as head-to-head comparisons between two or more brands. The most highly trafficked brands in Nashville include: Walmart, Kroger, McDonald’s, Walgreens, and Subway.Taking a deeper dive into the foot traffic data available for the 10 Walmart locations in Nashville, we find that 0% or 0 locations are experiencing an increase in foot traffic. For the time period 09/01/2022-08/30/2023, Lakewood has the highest average foot traffic pattern with 220,840 visits per month. TheSoutheast area had the highest total foot traffic for Nashville Walmart locations with 4,253,920 visits.This can be explained by the zip code 37211 being home to 2 Walmart locations in total. The total foot traffic at the 4424 Lebanon Pike location is decreasing, it is the most visited Walmart boasting approximately 13.8% of all Walmart foot traffic in Nashville. Conversely, the 5531 Edmondson Pike location accounts for only 3.89% of the total Nashville Walmart foot traffic.

Methodology – The Nashville data was filtered to only consider the brand Walmart. The metric Person Count was summed by zip code by month to calculate Foot Traffic. To analyze change in Foot Traffic by quarter, Person Count was summed by zip code by quarter and the percent change was calculated between quarters.For location level data, Person Count was summed by Street Address. Foot Traffic Percentage was calculated by taking the sum of foot traffic for street address and dividing the resulting value by the total Foot Traffic forNashville in the selected date range.

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